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Learn How to Earn $100/Hour With Your Writing Skills
You might qualify for a unique training program to
launch a business as a copywriter - in just
10 weeks!
My name is Marcia Yudkin, and I'm the author of
11 nonfiction books, including four on publicity and marketing for small businesses:
6 Steps to Free Publicity, Internet Marketing for Less Than $500/Year, Web Site Marketing Makeover and
Persuading on Paper.
Copywriters Make Money from Their Writing Skills!
I've developed a distinctive way of consulting with business owners on their marketing materials, and a method of training people to do what I do.
People send, fax or email me drafts or copies of their existing marketing materials, and I transform the ad, sales letter, brochure,
web page or press release into a dynamic profit generator. (See samples.)
This service brings in tens of thousands of dollars a year for me, doing it in my spare time as I continue writing new books. Not only is there an unlimited market for this service wherever you
live, and worldwide, but the training includes my helping you create your own marketing plan and
the marketing materials you need for your copywriting
business.
You too could do copywriting part-time, or full-time as you prefer. Some participants have even persuaded their employer to pay for the program. Another arranged for a scholarship from a professional organization to which she belongs.
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Lasting Value - Income, Skills, Professionalism, Confidence
"It's been three years since I signed up for Marcia's
copywriting training course, but the effects of that course have been lasting. Today nearly half my income comes from
work that I never would have had were it not for the protégé course. That includes writing press releases, marketing brochures and consulting.
"The other take-away I received from Marcia's one-on-one was how better to
market my business. I've changed from a struggling, insecure freelance writer to a multi-talented professional writer who consistently delivers quality work on time to satisfied repeat clients. Needless to say, that change has given me renewed confidence, which potential customers and clients pick up on right away."
Leonard Felson, Hartford, CT
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How the Copywriting Training Program Works
I have created and tested a ten-week training program. Each week I give you an assignment to rewrite an actual brochure, press release, letter,
home page, etc., from one of my past clients. If you have questions, I do my best to answer them based on my past interactions with the client. Then you email me your rewrite, I then email you what I actually did for the client, and at the end of the week we have a phone conference to discuss the issues involved in that piece.
This training is highly interactive and hands-on. You learn by doing, and you get the benefit of all of my years of experience.
During the program, we also work on your own marketing strategy. Under my guidance, you can even begin working with your own clients,
either at special in-training rates or pro bono, so that at the end of ten weeks you'll have your own testimonials to use in convincing new, higher-paying clients to sign on. During our weekly phone conversation, you can also raise other issues on which you'd like my input.
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The Program Paid for Itself and Boosted Self-Esteem
"What I gained from this program went way beyond learning to write marketing copy. Marcia's teaching method was sometimes extremely challenging for me, but it taught me how to trust my intuition. I can now make faster judgments about marketing pieces and then back them up. For the first time in my life, I feel like I know what I am doing, and all my friends and business associates notice my increased confidence. Not only that, but by the tenth session I had already lined up enough business to pay for the whole program!" - Dorothy Williams, The Write Source, Berthoud, CO
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Do You Qualify?
You do not need any particular experience in marketing
or commercial writing to qualify for the training and thrive under my tutelage. However, you must have a top-notch command of the English language, including mastery of spelling and grammar. You also need to convince me of your eagerness to tackle and master marketing issues.
Before enrolling in the training program, you need to have read two of my books,
6 Steps to Free Publicity and Persuading on Paper. They're widely available in bookstores, and you can also order both books from me directly.
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Provided a Solid Foundation
for My Thriving Business
"My work with you several years back
planted the seed for expanding my business: I
now help sole proprietors, independent
professionals and small business owners market
and promote themselves. You have a unique
talent for cutting to the chase, analyzing a
business's situation clearly and concisely, and
are a wealth of knowledge. I refer to my course
notes often, and what I learned from you I
continue to apply day after day as I work with
my clients." - Chris Vasiliadis,
President, Signature Impact, Inc.
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A Fair Price for One-on-One Copywriting Training
Including all of my personal guidance on all the assignments and getting you up and running on your own terms as a
copywriter, the training costs $2,500.
The tuition can be paid in two installments -
half up front and half the sixth week of the program. We can charge the payments to your Visa, MasterCard or American Express card,
or you may pay by check.
If, after five weeks of the program, it looks to either you or me like you're not beginning to get the hang of the work, we'll end it there, and you will not owe me the second
payment.
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One-on-One Was the Best
Learning Option for Me
"I spent a lot of money on bootcamps and
writing courses, and unfortunately, they haven't
paid off for me yet. But the money I spent
on Marcia's one-on-one feedback and her advice
on how to market myself was well worth it.
Her positive comments about some of my
assignments and certain strengths in my writing
greatly increased my confidence, and her
insights on how to improve my Web site,
brochure, and other marketing materials were
extremely helpful, too." - Christine
Wilson, Elverta, CA
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I may have space in the program if you view this as an exciting opportunity. I'd like to see some sample marketing materials you've already created and an explanation of why you think you are or could be good at this kind of work. If you don't have any marketing samples, then find a poorly written ad or brochure, rewrite it and send me the before and after versions.
Graduates of the One-on-One Copywriting Course Speak
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Gave Me
Confidence and Helped Me Develop
My Own Voice
"Other copywriting courses
taught me how to copy someone else’s writing. Marcia’s course taught me to think.
Not to mention that Marcia’s approach is real-world, highly credible, and
reputation- enhancing. None of the other copywriting courses helped me to understand how business owners with integrity think and work.
"Ten weeks’ worth of hard work has put me on the road to enhancing my strengths and minimizing my weaknesses. Thank you, Marcia. I am forever indebted to your sense of integrity and your flair for selling with words."
- John Patten,
Lynnfield, MA |
Here's what my first graduate said about the program:
"Marcia is a brilliant, demanding coach who helped me discover new ways to connect with readers. I gained confidence in my ability to pick out the major benefits of a business offering, edit, and write in a way that moves the audience." - Martha Lasley, Troy, PA
And this, from my second graduate:
"Marcia Yudkin is an excellent writing/marketing coach. Her extensive knowledge of marketing and her sharp editing skills are a tremendous resource for anyone who wishes to excel in these subjects. Her patience and pleasant personality enhance her teaching and make the learning process enjoyable. I found all of the assignments in her training program interesting and challenging, and I gained the knowledge and experience necessary to launch my own business as a marketing consultant." - Michael Hill, Liberty Township, OH
And this, from my third graduate:
"Marcia's copywriting program gave me one of the best learning experiences I have ever had. It was hard work, but Marcia was extremely patient and gentle, even when delivering criticism of my work. With her advice, assistance, critiques and support I am confident that I can go out and build my business by offering a solid set of skills." - Mary Pat Messina, Fishkill, NY
My fourth graduate said this:
"If you're serious about improving your marketing and copywriting skills, Marcia's program is the best way to do it. She taught me how to ask the right questions, pull out benefits and shape tone and content for a variety of marketing materials. Her knowledge, experience and skill can take you from wherever you are to wherever you want to be as quickly and as easily as possible. I highly recommend Marcia as a mentor, coach and professional." - Cindy Marshall, Jefferson, SD
Another graduate wrote:
"Marcia's patience alone makes her a great person to have on your team. She knows how to get you to think and asks the right questions to get you to sharpen your own writing. I found all the assignments valuable and gained confidence in my ability along with useful reminders, such as that the audience must be the first consideration in any marketing piece." - Catherine Cantieri, Austin, TX
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A Rare
Opportunity to Work With A True
Professional
"The field of writing/marketing is full of conflicting advice and questionable
'experts.' I felt very relieved knowing I could trust Marcia to tell me honestly and clearly what works, what doesn’t work, and why. As a coach, she is down-to-earth, good-humored and patient. As a marketing consultant, she is a role model for anyone who wants to combine marketing with intelligence, good sense and high standards. If you are new to the field, as I am, you may have some challenging moments, but in the end you’ll be shocked to find out how much you’ve learned. And you will congratulate yourself that you had the brains to sign up in the first place."
- Kay Mandelberg,
Granada Hills, CA
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More Graduates of the Copywriting Course
"Marcia delivers what she promises
- a ten-week crash copywriting course that will challenge you to think in new ways about writing persuasively. Marcia's got so much knowledge and experience in this area that it's impossible not to learn from her. She combines all the qualities of a good teacher
- insightful, challenging and supportive - with the qualities of a good writer. I would recommend her to anyone looking to augment their marketing and/or writing skills." - Alisa Wolf, Medford, MA
"Even though I completed Harvard's 'Writing for Public Relations' course (and got an A), I learned more with Marcia's program. Although I had anticipated learning a great deal about writing, what I really learned was how to talk to potential customers, and I especially liked Marcia's common-sense, practical approach to this conversation. Each assignment was more challenging than it initially appeared, and in ten weeks I truly learned to get into the head of the reader." - Camilla McLaughlin, Salt Lake City, UT
"I found Marcia incisive, imaginative, and particularly skilled at guiding you to make your own crucial discoveries about improving your promotional writing
- a big factor in how well I internalize and use a skill. In addition to the assignments, she's helped me craft an effective direct-mail outreach to my first marketing target audience, and I feel confident of a successful outcome. If you learn best by doing, and by having an intelligent, specific, gentle-but-firm response to your efforts, I'm sure you'll find the program worth the investment." - Judith West, Chicago, IL
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This Course is Unique -
Here's How...
Do a Google search for "copywriting
courses" or "copywriting
training," and you will find a lot of
canned instruction that teaches a high-hype
style of writing that can indeed earn you a lot
of money, but is not the type of copy a typical
business is looking for. My course is the
only one offering these advantages:
1. You learn a no-hype
style of business writing that works powerfully
and honestly, and that fits what most Main
Street clients and well-established corporations
want to buy.
2. You practice on a
wide range of real-world subject matter, from
innovative furniture to a bridal product, from
management consulting to association membership
to financial services, and if you like, you can
experiment with writing in a range of styles.
3. Assignments include a
range of formats, including a press release,
brochures, a direct response flyer, a magazine
ad, a home page, postal sales letters and
more.
4. Instruction takes
place at your level. If you're a relative
beginner, you learn what you need to know to
reach professional status. If you already
have years of writing experience, you gain a
mastery of points and principles that make your
work even more effective.
5. You receive personal
guidance from someone who's tops in her field, a
recognized authority who also has years of
experience as a teacher.
6. At the end of the
program, you have a feasible marketing plan
customized to your situation and preferences,
along with the marketing materials you need to
build your practice. Other programs either
ignore this need or offer no more than a job
board.
7. It's not open to just
anyone. About 20 percent of applicants
have been rejected as not having the baseline skills
necessary for success or motivation and goals
that don't match what this program offers. |
"As a newspaper reporter with 25+
years of experience, I thought I knew how to get the
attention of the media. I didn't. I am
amazed at how much I didn't know - and do now - about
how to communicate in the most effective ways, after
taking Marcia's course. It was worth every
penny." - Jean Heller, St. Petersburg, Florida
"This was one of the best
investments I’ve made to advance myself
professionally. Marcia is not only a brilliant
writer and marketing consultant but also a superb
teacher with a gentle but direct manner that brings out
the best in her students. The program requires a
significant commitment of time and energy, as any great
learning experience does, but in just 10 weeks you will
have a whole new set of professional skills with
income-producing potential." - Christine Green,
Peabody, MA
"Although I have a degree in advertising, I had written few sales letters
and press releases. Now I have more confidence and ability regarding these
services. I also developed a far more effective process for writing and
editing, and I better understand how to ask the right questions for each
marketing piece. With Marcia's calm, constructive approach, be prepared to
learn a wealth of information pertinent to your experience, your skills and
your goals!" - Andrea Dale, To the Point Writing, Cincinnati, OH
"I got a lot out of every
assignment in this course, starting from the first one,
which taught me that marketing copy isn't about plays on
words and smart alecky language. It's all about figuring
out who the piece is being written for and writing so it
passes the 'so what?' test. Marcia is a
great teacher who sees your weaknesses immediately and
works hard to help you see them. She's also kind
and happily acknowledges your progress. If you
have the opportunity to work with her, be sure you take
it!" - Paula Diaco, S. Burlington, VT
Finally, here are comments from my first overseas protégé:
"I learned valuable new skills - some subtle and some skull-crushingly huge - from every assignment. I've worked in a number of industries, including training, and I have never met anyone with Marcia's ability to convey and share practical knowledge. Now I have the confidence to take what we were doing beyond the 'classroom,' with my first client meeting coming up with a local dentist who has guaranteed he'll use my work and give me referrals, based on our first telephone conversation. I've wanted to do this for 15 years, and if you feel that way too, sign up now!" - Sean Kelly, Warwickshire, U.K.
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I Now Have All the
Copywriting and Business Tools Needed
"Every assignment in Marcia's course
emphasized the critical nature of asking the
right questions, thinking through what responses
the presentation will elicit and fashioning the
material to spur specific and immediate action.
To the untrained eye, this is not at all
apparent. Before I took the course, I had no
idea how to go about starting work on any kind
of sales document, nor did I have any idea how
to find clients or set up the business. Marcia
led me through each of these areas, and by the
time I finished her course, I was poised to
find, take on and serve clients. And more
importantly, I felt I was capable of doing a
good job for them." - David Ehrman, Los Angeles |
Read
a longer, more detailed testimonial.
Naturally, what you earn after
graduating from the program depends on your efforts, but
you complete the program with the requisite skills,
marketing materials and individualized strategies to be
earning $75 - $150 an hour.
Please ask any questions you have about how this might work, and feel free to make any suggestions on how the training and
mentoring program could better serve your career needs.
Contact
me to apply.
Sincerely,
Marcia Yudkin, Creative Ways, P.O. Box 305, Goshen, MA 01032. Phone: (413)582-4052. Fax: (413)280-0996. E-mail: marcia@yudkin.com.
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