Program Now Accepting Applicants
With Good Writing Skills and Training,
You Can Remake Yourself as a
Note: I will be
retiring this program as of January
2013. If you are seriously
interested in taking it, please enroll
If you're already
earning money as a writer, copywriter,
graphic designer or sales professional,
you might qualify for a unique training program to
reposition yourself as a marketing consultant - in
only ten weeks.
My name is Marcia Yudkin, and I'm the author of
16 nonfiction books, including six on publicity and marketing for small businesses:
6 Steps to Free Publicity, Persuading on Paper, Internet Marketing for Less than $500/Year,
Web Site Marketing Makeover,
Persuading People to Buy and
Meatier Marketing Copy.
Lasting Value - Income, Skills, Professionalism, Confidence
"It's been three years since I signed up for Marcia's marketing protégé course, but the effects of that course have been lasting. Today nearly half my income comes from marketing consulting work that I never would have had were it not for
her course. That includes writing press releases, marketing brochures and consulting.
"The other take-away I received from Marcia's one-on-one was how better to market my business. I've changed from a struggling, insecure freelance writer to a multi-talented professional writer who consistently delivers quality work on time to satisfied repeat clients. Needless to say, that change has given me renewed confidence, which potential customers and clients pick up on right away."
Leonard Felson, Hartford, CT
Like all the
testimonials on this site, the customer
comments on this page were provided
without compensation, incentives or
Marketing Consultants Make Money
I've developed a distinctive way of consulting with business owners on their marketing materials, and a method of training people to do what I do.
People send, fax or email me their
existing marketing materials or drafts
of new ones, and I transform the ad, sales letter, brochure, press release
or web site into a dynamic profit generator.
This service brings in tens of thousands of dollars a year for me, doing it in my spare time as I continue writing new books and reports. Not only is there an unlimited market for this service wherever you are, and worldwide, but the training includes
help in creating your unique marketing plan and your marketing materials for this
service, as well as answers to your
questions about finding
and working with clients.
Although the work
looks like writing marketing copy, and
top-notch writing is part of what you
deliver, you'll find that positioning
yourself as a marketing consultant and
offering strategic savvy along with your
writing makes it far easier to land
assignments and charge higher fees.
You too could do this part-time, or full-time as you prefer. Some participants have even persuaded
an employer to pay for the program.
Get Started? The Top 6
Ways to Get Your First Clients
I recently held a
teleseminar discussing the six techniques for
business off the ground that
have worked best for my
protégés. I also touched
on four additional methods of
getting clients. View
results one listener experienced
within two weeks. The CD
recording is just $19.95 (with
free shipping anywhere in the
gives you a great introduction
to the realities of getting work
in this field. Order
the CD for $19.95.
How the Training Program Works
Since 1997, I have created, tested,
refined and continually updated a ten-week training system, called the Marketing Protégé Program. Each week I give you an assignment to rewrite an actual brochure, press release, letter,
web page, etc., from one of my past clients. If you have questions, I do my best to answer them based on
what I learned from the client. Then you email me your rewrite, I then email you what I actually did for the client, and at the end of the week, we have a phone conference to discuss the issues involved in that piece.
This training is highly interactive
and hands-on. You learn by doing, and you get the benefit of all of my years of experience.
In parallel with the
assignments, we also work on your own marketing strategy. Under my guidance you
might be working with your own clients,
either for free or at special in-training rates, so that at the end of ten weeks you have testimonials to use in convincing new, higher-paying clients to sign on. During our weekly phone conversation, you can also raise other issues that you'd like my input on.
Since the instruction
takes place one-on-one, it adapts to
your level of experience. If
you're a sales veteran but not such an
experienced writer, lessons may focus
more on techniques of persuasive
writing. If you have years of
copywriting under your belt, we'll
probably talk more about working with
clients on their customer outreach
The Program Paid for Itself and Boosted Self-Esteem
"What I gained from this program went way beyond learning to write marketing copy. Marcia's teaching method was sometimes extremely challenging for me, but it taught me how to trust my intuition. I can now make faster judgments about marketing pieces and then back them up. For the first time in my life, I feel like I know what I am doing, and all my friends and business associates notice my increased confidence. Not only that, but by the tenth session I had already lined up enough
new business to pay for the whole program!"
Dorothy Williams, The Write Source, Berthoud, CO
Questions addressed and skills learned in the program include these:
- How to launch a new product successfully through press coverage
- Which information about a business to keep out of marketing materials and why
- Ways to dramatize offerings for greater appeal
- How to structure a sales letter for maximum impact
- Methods of increasing credibility
in the eyes of prospective clients
- When and how to pitch something differently to different audiences
- How to meaningfully summarize a grab bag of services or products
- Techniques for creating an easy-to-understand order form
(much more difficult than you'd
- Practice in translating facts about products and services into points that greatly matter to buyers
- How to convey a complicated message in
the small space of a postcard
- What not to do and say to your
clients, and how to determine
- And much more
New Sense of Confidence, Much Less Stress and Fear
"Marcia Yudkin taught me more about practical marketing writing in 10 weeks than I've learned from all my books in the last five years. All the assignments made me think and stretch myself. Marcia's commitment to giving her clients and protégés real value is evident in everything she does. Gently she'll help you learn the lessons you need to reach your objectives."
Collin Dayley, TargetCast Direct, Inc.
Do You Qualify to Retool as a Marketing Consultant?
You must have some
experience in writing for clients. This
could consist of journalism, copywriting
or writing as part of a sales/marketing
addition, you must have a top-notch command of the English language, including mastery of spelling and grammar. You also must convince me of your eagerness to tackle and master marketing issues.
Before beginning the training program, you need to have read two of my books, 6 Steps to Free Publicity and Persuading on
Paper. They're available
from many bookstores, and you can also order both books from me directly.
Solid Foundation for My Thriving
"My work with you several
years back planted the seed for
expanding my business: I now
help sole proprietors,
independent professionals and
small business owners market and
promote themselves. You
have a unique talent for cutting
to the chase, analyzing a
business's situation clearly and
concisely, and are a wealth of
knowledge. I refer to my course
notes often, and what I learned
from you I continue to apply day
after day as I work with my
Signature Impact, Inc.
A Fair Price for One-on-One Help
Including all of my personal guidance on all the assignments and
helping you revamp your marketing so you
pitch yourself as a consultant, the training costs
The tuition can be paid in two installments -
half up front and half the sixth week of the program. We can charge the payments to your Visa,
MasterCard or American Express card, or
you can pay by check. If you live
outside the U.S., you can pay by bank
If, after five weeks of the program, it looks to either you or me like you're not beginning to get the hang of the work, we'll end it there, and you will not owe me the second
Want your employer to pay for the training? Here's an alternate description of the program that you can print out to convince your boss to reimburse you from your organization's professional development budget.
Opportunity to Work With A True
"The field of writing/marketing is full of conflicting advice and questionable
'experts.' I felt very relieved knowing I could trust Marcia to tell me honestly and clearly what works, what doesn’t work, and why. As a coach, she is down-to-earth, good-humored and patient. As a marketing consultant, she is a role model for anyone who wants to combine marketing with intelligence, good sense and high standards. If you are new to the field, as I am, you may have some challenging moments, but in the end you’ll be shocked to find out how much you’ve learned. And you will congratulate yourself that you had the brains to sign up in the first place."
Granada Hills, CA
How to Apply
If you're seriously interested in
this program, then I'd like to see some sample marketing materials you've already created and an explanation of why you think you are or could be good at this kind of work. If you don't have any marketing samples, then find a poorly written ad,
sales page or brochure, rewrite it and send me the before and after versions.
To apply, simply email
me the information requested in the
is Unique - Here's How...
Do a Google search for
training," and you will
find a lot of canned instruction
that teaches a high-hype style
of writing that can indeed earn
you a lot of money, but is not
the type of copy a typical
business is looking for.
My course is different, offering these advantages:
learn a no-hype style of
business writing that works
powerfully and honestly, and
that fits what most Main Street
clients and established
corporations want to buy.
practice on a wide range of
real-world subject matter, from
innovative furniture to a bridal
product, from management
consulting to financial
services, and if you like, you
can experiment with writing in a
range of styles.
Assignments include a range of
formats, including a press
release, brochures, a direct
response flyer, a magazine ad, a
home page, postal sales letters
Instruction takes place at your
level. If you're a
relative beginner, you learn
what you need to know to reach
professional status. If
you already have years of
writing experience, you gain a
mastery of points and principles
that make your work even more
receive personal guidance from
someone who's tops in her field,
a recognized authority who also
has decades of experience as a
the end of the program, you have
a feasible marketing plan
customized to your situation and
preferences, along with the
marketing materials you need to
expand your practice. Other
programs either ignore this need
or offer no more than a job
not open to just anyone.
More than 20 percent of applicants
have been rejected as not having the
baseline skills necessary for
success, or motivation and goals
that don't match what this
copywriting courses taught me how to copy someone else’s writing. Marcia’s course taught me to think. She gently guides you along to think through the answers yourself and develop your own writing voice.
Not to mention that Marcia’s approach is real-world, highly credible, and
reputation- enhancing. None of the other copywriting courses helped me to understand how business owners with integrity think and work.
"Ten weeks’ worth of hard work has put me on the road to enhancing my strengths and minimizing my weaknesses. Thank you, Marcia. I am forever indebted to your sense of integrity and your flair for selling with words."
Patten, Lynnfield, MA
Graduates of the Protégé Program Speak
"Marcia is a brilliant, demanding coach who helped me discover new ways to connect with readers. I gained confidence in my ability to pick out the major benefits of a business offering, edit, and write in a way that moves the audience." - Martha Lasley, Troy, PA
newspaper reporter with 25+ years of
experience, I thought I
knew how to get the attention of the
media. I didn't. I am amazed
at how much I didn't know - and do now -
about how to communicate in the most
effective ways, after taking Marcia's
course. It was worth every
penny." - Jean Heller, St.
"Marcia taught me how to ask the right questions, pull out benefits and shape tone and content for a variety of marketing materials. Her knowledge, experience and skill can take you from wherever you are to wherever you want to be as quickly and as easily as possible. I highly recommend her as a mentor, coach and professional." - Cindy Marshall, Jefferson, SD
Afford the Training?
Here's a Self-Study Option
Master the techniques that, minute for minute, earn you more when
applied than just about any other skill - whether you're
aiming at improving your own marketing materials or clients'.
In a home-study format, Six Weeks to
provides a foundation in the
basic principles of copywriting
and gives you assignments to
practice on, then compare your
work with mine and that of other
"Even though I completed Harvard's 'Writing for Public Relations' course (and got an A), I learned more with Marcia's program. Although I had anticipated learning a great deal about writing, what I really learned was how to talk to potential customers, and I especially liked Marcia's common-sense, practical approach to this conversation. Each assignment was more challenging than it initially appeared, and in ten weeks I truly learned to get into the head of the reader." - Camilla McLaughlin, Salt Lake City, UT
"When I took Marcia's course, I had already been working as a copywriter for quite a while, but lacked confidence in my skills. Working with Marcia changed the way I write and how I deal with clients.
I learned how to be concise and clear, dig deeper and use my time more efficiently, and I learned to handle a greater variety of marketing pieces. The course challenged me to think, which was great, since effective marketing is as much about the psychology behind the writing as about the writing. Thanks again!" - Susan Landry, Pawtucket, RI
"If you're serious about getting started as a copywriter, Marcia
Yudkin is the best person you can find to help you down that path.
Her course gave me more confidence in my abilities as a copywriter, a clear and do-able roadmap to market my services, a better understanding of what I need to include in the copy I write, and a demystified perspective of the copywriting profession. Unlike other programs where you need to buy an endless number of additional products or services to 'become a copywriter,' with Marcia's program all you need is her and a willingness to do the work." - Crystal Hammonds, Southfield, MI
"This was one of the best investments I’ve made to advance myself professionally. Marcia is not only a brilliant writer and marketing consultant but also a superb teacher with a gentle but direct manner that brings out the best in her students. The program requires a significant commitment of time and energy, as any great learning experience does, but in just 10 weeks you will have a whole new set of professional skills with income-producing potential." - Christine Green, Peabody, MA
"It was clear
to me throughout the course that Marcia
really wanted to help me succeed, and
she was extremely generous with
information, ideas, and resources. I
came away from the course with new
skills, fresh ways of thinking, and a
definite plan for developing my business
in a new direction, as well as solid
tools for carrying out that plan. The
butterflies in my stomach these days are
not from fear of never getting out of
the tech writing trench, but from
excitement about what's to come
next." - Heidi Tran, Columbus, OH
"During the 10-week course, I gained the confidence I needed to go out there
and position myself as a marketing consultant who can write persuasive copy.
Having worked through the course projects and fallen into several pitfalls
along the way, I know how to stay out of them when working for a paying
client. Marcia provides insights that you cannot gain by just observing how
others are creating materials. Many marketing materials are not as
persuasive as they should be, and Marcia tells you why. Armed with this
knowledge, you will understand the value you bring to your clients." -
Carolyn Frith, Carolyn Frith Marketing
I Now Have
All the Copywriting and Business
"Every assignment in Marcia's course emphasized the critical nature of asking the right questions, thinking through what responses the presentation will elicit and fashioning the material to spur specific and immediate action. To the untrained eye, this is not at all apparent. Before I took the course, I had no idea how to go about starting work on any kind of sales document, nor did I have any idea how to find clients or set up the business. Marcia led me through each of these areas, and by the time I finished her course, I was poised to find, take on and serve clients. And more importantly, I felt I was capable of doing a good job for them."
- David Ehrman, Los Angeles, CA
a longer, more detailed testimonial.
Naturally, what you
earn after graduating from the program
depends on your efforts, but you'll
complete the program with the requisite
skills, marketing materials and
individualized strategies to be earning
at least $75 to $150 an hour. A
few graduates earned back their course
tuition within two months, while a few
gave up before their marketing plan
yielded satisfactory results.
Typically graduates do settle in nicely
to the revamped career they were hoping
Please ask any questions you have about how this might work, and feel free to make any suggestions on how the training and protégé program could best serve your career needs.
Again, if you're interested in applying
for the program, please send
me samples of your marketing writing
and why you believe retooling yourself
as a marketing
consultant might be right for you.
Marcia Yudkin, Creative Ways, P.O. Box 305, Goshen, MA 01032. Phone: (413)582-4052. Fax: (413)280-0996. E-mail: email@example.com.
P.S. Please note that
I turn down applicants to this program
when I feel that we're not a good
match. Find out whether or not
it's right for you by sending
me your samples and something on
your motivation for taking the course