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Tired of Conflicts and Confusion Over Money?
If you're a solo professional, business
owner or freelancer who is willing to examine -
and eliminate - unproductive money attitudes and
behaviors, sign up for my
new course, The Zen of Money.
If you run your own day-to-day
business affairs, then every week you have
monetary transactions and discussions with
customers, potential clients, vendors, project
partners, banks and others. You are
setting prices or fees, negotiating deals,
chasing down payments (or being chased), and
rather relentlessly either battling or putting
up with other people's and your own money
hangups, beliefs and behaviors.
For most people, this takes a tremendous amount
of emotional and practical energy.
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Imagine, though, being able to
step outside of your habits and disengage from
your assumptions and knee-jerk reactions over
money. Instead of getting angry, upset or
self-righteous when things don't go smoothly, you discover how to go into
neutral and calmly assess the best way to handle
each
situation.
The payoff: Less wasted
energy, fewer money tangles with others, greater
equanimity, quicker interpersonal resolutions
and smarter business decisions. Think for
a moment what that will mean for
your daily life.
Become Clear-Eyed About Money
By the time we go into
business, all of us have accumulated a
hodgepodge of beliefs, expectations and
behaviors around money, picked up from our
family, our community and the culture at
large. Despite having a heavy hold on us,
most of these elements are not in our conscious
awareness.
When you do become aware of
what's in your head, you can choose which ideas
and habits to keep and which to let go.
As a result, you lose a lot of the stress you feel about
money in your business and gain more control
over your financial dealings.
This course helps you identify
and detach from the mental mindset you've been
bringing to your business dealings. You
gain the freedom to choose how you want to
relate to others, to yourself and to money based
on your current values and goals. Less
worry, fewer conflicts, more time and energy for
your core business tasks, yourself and your
family.
Here is
a rough outline of the content of the program.
1. Money
Transactions. By pondering incidents
with clients, customers, suppliers or partners
that upset you or involved a lot of drama, you
get your first hints about concepts and
behaviors that run your mind and heavily
influence your business interactions.
2. Beliefs and
Values. Which of your beliefs about
money and your ability to earn it, keep it and
spend it wisely are currently serving you and
which are quashing your business
potential? Unlike many money-focused
courses, we don't assume you want to get as rich
as possible. You use your unique values to
decide on these questions.
"Marcia Yudkin’s sage counsel has helped me drop old baggage around money issues and develop a healthy, fair, professional attitude toward making money. She is not only a teacher, but a role model for professionalism in every business transaction. I owe her a lot for understanding how to practice the trader principle in business—in which
each person trades value for value, and each person is richer
thereby." —Jean Moroney, President, Thinking Directions |
Like all the testimonials
on this site, the customer comments on this page
were provided without compensation, incentives
or rewards.
3. Mindset. Who
is responsible for the money that comes into and
goes out of your life? What behaviors in
others do you tolerate, to your own
detriment? Who do you blame when things
don't go as planned? Many people are taken
aback at the patterns that emerge when they look
at how they unthinkingly operate where money is
concerned.
4. What is Money?
Everyone knows what money is... or do
they? Here you're introduced to some
perspectives on the extent to which money is
"real," along with some
easy-to-understand concepts from behavioral
economics that shed light on your personal
quirks in assessing your financial situation and
prospects. Expect more jarring insights
and surprising breakthroughs.
"Before working
with Marcia Yudkin, I had the belief that
more clients would hire me if I was a
low-cost option. As a result, I was barely
making a living. Marcia challenged and
then changed my way of thinking about
pricing my services, which resulted in
tripling my income practically overnight,
and achieving a six-figure income from my
virtual assistant business. I highly
recommend Marcia's new money course!"
- Kathy Goughenour, Coach and
Trainer, Expert VA Training |
You may or may not be better
off financially as a result of this
course. You definitely will have greater
ability to be the master, rather than the
victim, of your business dealings. You'll
have the power to choose to experience fewer
money dramas, upsets and crises. Again,
imagine what you could do with that freed-up
energy!
Components of the Course
The Zen of Money program has
five components that work together to bring you
a cascade of personal growth.
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Four concise written
lessons, on the four themes described above.
These introduce challenging new
perspectives on money, with real-world
examples and questions that get you applying
the concepts to your business money
bugaboos.
Thursdays, February 4,
11, 18 and 25 at 8 p.m. Eastern time
(Convert
that into your time zone using this free tool.)
These live coaching sessions last
about 60 minutes each. They will be
recorded, so you can catch up with anything
you missed. Important: these
recordings will not be made available to
anyone not in the course with you.
-
A password-protected
online forum. Besides the coaching
calls, we work through the exercises and
ideas for each lesson together in a private
forum. Discussions there drive home
different ways of seeing troublesome money
situations. Your access to this
interaction, support and feedback continues
through October 15.
So that you feel comfortable
discussing personal matters, you can choose to
participate in the forum on a first-name-only
basis - or with your full business
identity. That's up to you. Course
participants agree not to share any content
from this forum with others not in the course.
-
Emails from me throughout
the program. Two or three times a week
you'll hear from me about course logistics, additional exercises,
thought starters, examples and questions to think
about. The goal is to keep your
discoveries coming - starting from shortly
after you
sign up.
-
One private,
one-on-one, half-hour phone session with
me. This gives you an opportunity
to get my input on anything that is
troubling you in your money reflections or
that you can't quite get a handle on.
You can schedule this private call any time
that works for both of us prior to October
15.
Although all the
above components are available to you, your own
preferences and constraints might mean you
concentrate on certain components and ignore
others - and that's fine. For instance,
you may not like the coaching calls but eagerly
invest energy in "talking" to me and other
course members on the discussion board. Or
vice versa. As long as you engage somehow
with the ideas, you'll get loads of value from
the program.
Why Me as Your Instructor?
Often in launching a course like
this, the instructor shows you pictures of
their yachts, drops a lot of famous names and
rattles off how much money they have
made from what. That is not who I am, not
what I value and not how I choose to present
myself in business.
I do consider myself to be in
excellent shape financially. I have two
fully paid off homes, one by the beach in Maui
and the other at a lake in rural
Massachusetts. I no longer work very hard,
although I certainly did in the previous 34
years. I have a lot of interests that I am pursuing now - such as
swimming, jogging, reading, learning languages
and traveling.
More to the point, from my
point of view, is that money issues come up
repeatedly in the questions I get from coaching
or mentoring clients. Most freelancers and
professionals whom I help appreciate my
cut-to-the-chase approach in pointing ways out
of the mental and interpersonal tangles in which
they find themselves enmeshed.
"Marcia's money
insights helped me get beyond my narrow
thinking about pricing. She asked me
the $64,000 question: When had I last
raised my prices? The answer led me to
higher rates that clients accepted -
without a word! And when a new client
could not pay my full fee, Marcia helped
me identify things like program
advertising that the client might offer to
supplement the payment. Marcia's smart,
tactful questions led me to excellent
business decisions I am glad I made."
- Lynn Gaertner-Johnston, President,
Syntax Training; Author, Business
Writing With Heart |
In addition, having been in
business for myself since 1981, first as a
writer for national magazines and then as a
writing coach and marketing consultant, I have
encountered and resolved innumerable vexing money
problems, including clients not paying, partners
expecting me to break a contract, difficult
negotiations, a couple of ill-advised and
ultimately doomed collaborations and much
more. These experiences taught me many
valuable lessons, and I relish the opportunity
to pass them along.
This course is part of my
contribution to the world of business before I
retire.
What This Course is Not
This course does not discuss
personal finance or investment. It is not therapy. It is not positive
thinking. It has
nothing to do with the Law of Attraction.
It will not enable you to get rich with a snap
of your fingers. It will not turn you into
a socially responsible entrepreneur. It will
not challenge any religious or political
commitments you hold.
You will hear very little
"woo-woo" philosophy in the
program. It mostly consists of
questions that smack you in the face, get you
thinking and alter your perspective. I
call it "The Zen of Money" because
your concept of money will shift, rather as in
this classic Zen quote from Qingyuan Weixin in a
book by D.T. Suzuki:
Before I had studied Zen for
thirty years, I saw mountains as mountains, and
rivers as rivers. When I arrived at a more
intimate knowledge, I came to the point where I
saw that mountains are not mountains, and rivers
are not rivers. But now that I have got its very
substance I am at rest. For it's just that I see
mountains once again as mountains, and rivers
once again as rivers.
Similarly, you'll go from a
largely unconscious and reactive concept of
money to money being something else besides
money and finally money being just money again -
but oh, what a difference in your peace of mind
and self-mastery when that happens!
If you'd like to get a
sense of my intellectual background, a good
thing to read is my page on 30
books that have influenced me greatly.
Why So Astoundingly Inexpensive?
For
now, the
Zen of Money is only $297.
I have charged $797 for comparable interactive
learning programs, but
during the beta phase of this course, I want
participants who are already familiar with the
high value I provide to my readers and customers
and who are extremely eager to explore this
topic with me.
Later, when I have
testimonials attesting to the value participants
gained from the program, and I have kicked out
any kinks in the process, I will open it up to
a wider public at a higher price. If I
decide to turn part of the content into a
non-interactive online course, you'll receive a free
ticket to that version of the
program.
I'm limiting enrollment this
time around to
just 10 people, so if you're reading now with
avid interest, be sure to sign up below without delay.
Your Guarantee, a Warning and My
Expectations
This course is not for
everyone. You may find portions of it
unnerving. You may get angry
at me or other participants in the program when
ideas in which you are deeply invested get
questioned. I will do my best to keep
discussions gentle and on track and to keep the
focus on the goal of
self-discovery for everyone.
As stated above, this program
is for solo professionals, business
owners and freelancers who are already in
business.
The refund policy is as
follows: Sign up and read Lesson #1 when it comes to you
by email. If you cannot get on board with my approach to the topic, you'll know. Simply
let me know prior to our first coaching call on
February 4 that you'd like your money back. Beyond
that point, there are no refunds.
Because this program is new, I'll expect substantive
(private) feedback from you on what you got out of it and how you think it
could be improved. Please
enroll only if you believe you will be
in a position to give it your time, energy and
sincerity - around one hour a week in addition
to the scheduled coaching calls.
If anything in my description
isn't clear, or if you have questions about the
program, I am happy to provide answers. Just
email me.
Sign Up Here
The whole course fee is due
when you sign up. Simply click the link
below to enroll:
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