Publicity Ideas from Marcia Yudkin,
Author of 6 Steps to Free Publicity
Learn How to Earn No-cost Media
Coverage or Get Help With Publicity
Strategy & Materials
"Marcia, I thought you might like to know that the latest release you wrote got good results: many trade journals, newsletters, newspapers and MedStar TV. All of this should turn HipSaver from a $100K company to well over a million. Thanks for your help!" - Edward L. Goodwin, President, HipSaver Company, Canton, MA |
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Free Idea-Sparking Q&A Session on Getting Media
Coverage
Recently, Marcia Yudkin
answered more than a dozen common
questions on how to
get publicity for yourself, your
business or a non-profit
organization. Listen to the
recording any time of the day or night
to learn how to become an expert source
for the media, freshen up publicity
angles for an annual event, make a dry
subject interesting to media people,
reach specialized audiences and much
more. Submit the form below to get
free, on-demand access to the call.
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Book,
Reports, Course on Publicity
The
Deep Publicity Course: Learn the Secrets
of Nonstop Newsworthiness
6 Steps to Free
Publicity, 3rd Edition
Marcia's Makeovers:
24 Press Releases Transformed from So-So to
Sizzling
Convert
Your Articles to News Releases
Create
a Publicity and Marketing Plan
Articles on Publicity
Extraordinary Media
Coverage for Ordinary Businesses
New
Product? Give It Nine Lives
The "Divide and Conquer" Publicity Plan: Reaching Niches One at a Time
The Press Release Bait Strategy: Quickly Generate High-Quality Leads
Create
Your Own Newsworthy Research
Using
Third-Party Research as a Publicity Handle:
Potential and Pitfalls
Nearly
Everyone Uses It, and So What?
Mining
Editorial Calendars: A Neglected Publicity
Tactic
Book
Publicity Case Study
Get Your Book Into the News -
With or Without a Publicist
When the "Expert From Afar" Can’t Get Hometown Publicity
Get
Publicity Through Case Studies
Temptation, Thy Name is
Tips: Get Publicity From Scrumptious Bits of Advice
Five
Ways to Piggyback on a News Story
Publicity
Stunts Still Earn Attention
Contests Can Make the Public (and the Media) Care
Created Correctly, Landing Pages Boost Your Payoff from Publicity
Giveaways
With Oomph: Plan Carefully for This Publicity
Strategy
Online
Newsrooms Save the Media Time and
Frustration
How to Successfully Pitch a
Reporter
No
More Oops: Preventing Media Mistakes
Anatomy of a News Release
Tantalizing Press Release Headlines: Do's and Don'ts
Four Techniques for Increasing Your Believability
Angling Especially for TV?
Here’s How
Sample
Press Release Makeover
After
You Sent Out Your Release, No One Called...
Yet
Pitch Letters Can Make You a Called-Upon Source
Discussion List Participation as a Publicity Tool
Enhance Your Expertise With a Trade Publication Article
Extend the Post-Publicity High From Media Mentions
How to Recycle Successful Publicity Campaigns
The PR
Quiz
The
Publicity FAQ
Publicity Services
"Our Amish Country Videos have all experienced an increase in national recognition and coverage since you re-worked our press releases. Your ability to concisely summarize ideas and concepts in just a sentence or two is amazing, and you always finish a job in less time than we estimate it will take you. Thanks for all of your additional marketing suggestions as well." - Jim & Vicki Gattuso, Owners, EIV Book & Video Productions, Akron, OH
Like all the
testimonials on this site, the customer
comments on this page were provided without
compensation, incentives or rewards.
Consultations
and Coaching on Publicity
Press
Release Makeovers
Guaranteed
Press Release Distribution for $199
Publicity Resources
Our Recommended
Resources page offers links to more than a
dozen media directory sites, almost three
dozen specialized and general publicity
distribution services and links to many other
free publicity resources.
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