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Brand (or Rebrand) Yourself So Ideal
Clients Consider You Their Top Choice
Create Appeal While Staying
True to Your Introvert Self
Tired of pretending to
be the company or individual that
experts say you "should" be to attract
business? Turned off by marketing
advice that feels fake, manipulative,
aggressive or insanely difficult for you
to carry out? Eager for a fresh
business identity that attracts clients
effectively while setting you up to do
your best for them?
Discover how to market
yourself with both integrity and style.
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When you
highlight your distinctive
character strengths and
talents with a little bit of
pizzazz, people and
organizations that prefer
someone just like you show
up and become long-term
customers and referral
sources.
My new
coaching program, Personal Branding for
Introverts, is ready for enrollment.
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This program involves
an ideal mix of a carefully prepared,
step-by-step discovery process that you
experience online at your own pace, and
as much one-on-one advice
and feedback from me on your branding as
you need to implement it.
How This Program Benefits You
In Personal
Branding for Introverts, you
identify your key values, unique gifts
and idiosyncratic masteries, describe
what customers can expect from you and
apply techniques that portray the best
that you have to offer in a positive
light.
You determine what you
want to be known for, delineate who you
do and don't want to be doing business
with and learn multiple ways to convey
your particularity in words, image and
behavior so your advantages have intense
appeal for your ideal clients. Any
time you get stuck, I'm available as a
sounding board and coach. And
as you assemble your new branding in
words and graphics, I provide feedback
to help you make sure your message comes
through clearly and convincingly.
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Sparked
a Thorough, Effective
Marketing Makeover
"The questions and format
of Marcia's program guided
me step by step towards
building an approach to
marketing that I'm
comfortable with. From
the way I dress for
networking events, to the
types of meetings I attend,
to how I speak about my
business once I'm there, I
find people now understand
who I am, what I do and what
type of clients they can
refer to me. Marketing
is actually fun now: I
can be myself and see
clearly how my unique
personality, qualifications
and work style benefit my
clients and potential
clients." - Anne Marie
Wenzel, CEO, Econosystems,
Menlo Park, CA |
The upshot is a new
business identity, either an evolution
of what you already have or a marked
departure that shines a brighter
spotlight on your unique strengths,
experience, values and passions.
Why for Introverts?
My approach in this
program actually evolved through
extensive dialogues I've had with
professionals who recoil from much
conventional marketing advice with
"That's just not me!" or "The
gurus' advice revolts me." Nearly
all of them were introverts.
If you are someone who
smiles only at people you respect,
prefers keeping the private you from
public scrutiny and dislikes both
braggarts and bragging, this program is
geared to your sensitivities. The
techniques and examples in the course
enable you to underscore your quiet
strengths in a positive and compelling
manner.
You get a logical,
easy-to-follow structure, with four
step-by-step branding lessons that
crystallize into a specific plan and
brand personality. You formulate
the wording and visuals that signal
what's special about you (or your
company) to those hunting and hoping for
something just like that. I offer
advice, reality checks,
suggestions if you're stumped and expert
start-to-finish guidance.
Here are the Four Key Steps
in the Process
Step 1: Branding
From the Inside Out. What do
you want to be known for? Here we
toss out the conventional "shoulds" for
a business image and discuss how to use
what's important to you as your starting
point. Discovery exercises help
you clarify what you most have to offer
those who engage you, how you prefer to
relate to clients and whether you have
personal characteristics or experiences
you'd like to incorporate into your
branding.
Step 2: Defining
and Appealing to Your Ideal Customers.
Who would you most like to be working
with? You feel saner and clients
are more likely to be delighted when
there's as close a match as possible
between your personality, values and
strengths and the behavior and
expectations of those who are hiring and
paying you. You hear about common
objections to this notion, and you
receive support and feedback in
clarifying the identity and
characteristics of your ideal customers.
Step 3: 22 Elements You Can Use to Brand Yourself.
Learn well over a dozen techniques
you can choose from to dramatize in a
concise way the messages that highlight
your distinctiveness and appeal most to
your target market, while turning away
those you'd rather not have as clients.
These range from a company name and tag
line to a moniker ("The Queen of
Clean"), a business motto, visual style
and much more.
Step 4: Marketing
Copy With Personality Power.
You now discover how to fill in the
bare ideas you've generated so far with
promotional copy that reaches out with a
sparkling appeal for your favorite kind
of clients. Consider global ways to
send clear, memorable personality
signals on your web site and elsewhere,
and get inspiration from a multitude of
categorized examples.
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Unquestionably a Valuable
Investment of Money and Time
"Working through Marcia's
program helped me define who my
key clients are and more
importantly understand what they
are looking for in the services
I provide. Prior to this, I was
content with simply listing the
services without making any
emotional connection to what it
was the client was searching
for. The course showed me how to
evaluate other sites and then
create web pages that accurately
reflect the services I provide
while appealing to the clients I
want to attract." - Donal Dixon,
Founder, Asia Business Advisory,
Bangkok, Thailand |
Three additional
recordings, on Sizzling Sound Bites,
Constructing Personas for Marketing, and
Personal Branding, are yours to listen
to as well to help your ideas simmer and
cook. And although the main medium
of instruction for the steps above is
online video, each lesson also includes
a downloadable transcript of the content
for easy review and reference.
You Also Receive Extensive
One-on-One Help
As you proceed through
the steps above, I keep a bead on
whether you're on board with the process
or lost, and I provide additional help
whenever you need it. Along with
the online sessions, you receive up
to three as-needed private phone
discussions with me and unlimited email
feedback until you fully implement what
you've created.
How Much for Personal Branding for
Introverts?
Marketing colleagues of mine tend to
charge $5,000 to $15,000 for branding or
rebranding coaching programs. You
pay just $1997 - and let me know if
you'd like to break that into four
monthly installments.
Your Guarantee
Your satisfaction with
the Personal Branding for Introverts coaching program is guaranteed as
follows. After you complete your
enrollment, you receive access to the whole
online instructional program. Make
sure the approach makes sense to
you. Until the time you send me
your first homework assignent for
feedback, or until you request a phone
one-on-one with me, you're eligible for
a complete money-back
guarantee. Beyond that point, there is no refund
available.
Your enrollment in the
program has no expiration date, and if
your progress gets interrupted, you can
simply pick up again where you left off,
with no problem as far as I am
concerned.
And just a few
additional points I need to clarify...
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The course is
for solo entrepreneurs or those who
have complete authority to implement
new branding for their organization.
I will not help you with or
even listen to opinions or concerns
from any others on your "team."
The course gets you in touch with
what YOU want to project so you can
have a happier, more successful
business.
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Must you be a
card-carrying introvert to enroll?
I don't know about the card-carrying
part, but you should have good
reason to consider yourself an
introvert before enrolling in this
program. If you're not sure,
take this
free online assessment.
(Or another one -there are many.)
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What about
confidentiality? Anything you share
with me privately stays between just
you and me. No one will know
you received my input on your
branding unless you choose to tell
them.
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Is there a
payment plan? Yes.
As stated above, you pay the cost
of the program in four equal
installments.
How to Sign Up
If you're ready for
branding or rebranding and are excited
about this structured program for
getting it done well, sign up below.
Note that there is also an option for
going through the online program on your
own, without any feedback, support or
personal help from me.
Sign Up Now for Personal Branding for Introverts
Questions?
Simply
email me.
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