Copywriting Ideas and Services from
Marcia Yudkin, Author of Meatier Marketing
Copy
Learn to Create Persuasive Copy That
Wins Attention, Excites Your Target
Market and Sells Like Mad - Or Have
Marcia Achieve Results for You
"I worked so hard on our brochure and yet didn't feel that I was saying exactly what I wanted to be saying. I felt that I was close but just not hitting the target, and your rewrites hit the target. It now explains precisely what the seminar is and who should be coming. Thank you so much!" - Beth Baxter, Co-Founder, Spiritual Energy Conference |
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Copywriting Services
Web Strategy and Execution
That Enabled Us to Grow
"We were losing business
because certain customers couldn't find the
information they were looking for at our web
site. Marcia Yudkin knew
exactly how to solve the problem and created a
new web site for us in
less than three weeks. Right away we
became able to generate and
follow up on the kinds of leads we needed to
grow our business." -
Paul Olivett, President, Barron Publishing Co.
Like all the testimonials
on this site, the customer comments on this page
were provided without compensation, incentives
or rewards.
Sales Letter Helped Another
Company Move Forward
"Marcia, you are a miracle of words! Not only did you do an outstanding job, you even worked overtime to get my letter done in time for me. Your kind of talent and service are not easy to find." - Mary Findley, Owner, GoClean.com
Publicity Grew This Company
Like Gangbusters
"As an engineer who develops products, I realized that I
needed to tell the world about my great products. Marcia Yudkin has edited more than a dozen
news releases that helped take my company out of my garage into a
20,000 square-foot manufacturing facility. Her critical and objective edits
transformed my drafts so they got good pickup by the media. You need not go
to an expensive PR firm to get good media coverage; Marcia's affordable work
will get you there." - Ed Goodwin, President, HipSaver Inc., Canton, MA
Converted More Web Site
Visitors into Customers
"Over the past several years, our firm has
been extremely fortunate to work with Marcia
Yudkin in developing copy for our online
marketing business. Again and again Marcia
has helped us turn around difficult projects by
increasing conversion rates, often dramatically.
I highly recommend her." - John Stanley,
CEO, Harris Digital Publishing Group
Marcia Saves Me Time, Gives
Me Better End Result
"Over the last 12 years, I have spent ridiculous amounts of
time agonizing over marketing pieces only to end up with
'blah' results. Now I am finally getting smart and saying,
'Stop dilly-dallying and just let Marcia do it!' Not only is the finished product infinitely
better, but I get things finished in a fraction of the time."
- Janine Willis, President, Good to Go, Inc.
Need a more effective
brochure, press release, sales letter or web
site? I do copywriting
from scratch and strategic rewriting of
marketing materials. To get a
no-obligation price quote, simply email
me with a draft or description of your
piece. Or, fax it to me at 1-206-292-2534.
Copywriting Training
Programs
If you already have good
writing skills, you can learn to reinvent yourself as a marketing consultant or
copywriter through a unique one-on-one training
program.
The basic
course in how to rewrite and properly target
marketing materials lasts ten weeks and includes
creation of a marketing plan and whatever you
need to launch your retooled business.
If you can't afford the
one-on-one program, then take a look at a home-study course using the same learn-by-doing
teaching methods. Complete it at your own
pace and apply the principles of no-hype
copywriting to your own projects or
clients'.
Home-study
copywriting course details.
Books, Reports, Audios and
Home-Study Courses on Copywriting
The Sales Letter Makeover Course
The Press Release Makeover Course
6 Weeks to Masterful Copywriting
Persuading on Paper: The Complete Guide to
Writing Copy That Pulls in Business
Web Site Marketing Makeover
Secrets of Mouthwatering Marketing Copy
73
Ways to Describe a Widget: Never Be Brain
Dead Again When Having to Write Catalog Copy or
Sales Material
10
Keys to Success in B-to-B Copywriting
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Advice on "Help - They
Just Don't Get It!"
One of the most unnerving and
perplexing marketing dilemmas is having customers who do not believe
they need what to your eyes they
desperately lack. In a three-audio set,
learn the six most common reasons for
such a misfire and the six best remedies
that lead to understanding. Then
listen to two coaching calls in which
Marcia Yudkin helps a client and
listeners understand how to apply this
sort of diagnosis and treatment to
actual misunderstandings between service
providers and potential customers.
Three one-hour recordings, $79.95.
ORDER
NOW. |
Articles on Copywriting
25 Ways to Make Your Marketing Copy Bolder and More Intriguing
Become More Believable and Trustworthy: A Credibility Checklist for Copywriters
Better
Blurbs Are More Persuasive
Business
Bios - a Résumé Alternative
Business
Name & Tag Line Generator
Copywriting That
Creates a Fit: Ten Ways to Warn Away Unsuitable
Clients and Invite Ideal Customers
Creating
a Catchy Marketing Concept
Galvanizing
Buyers with Benefits
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Learn From the
Masters of No-Hype Copywriting
In 2013 and 2014, Marcia Yudkin
convened the most articulate and
experienced practitioners of no-hype
copywriting for an exchange of ideas
on writing copy that persuades
without excessive showmanship or
stretching the truth.
Presenters included Peter Bowerman,
Nick Usborne, Shel Horowitz, Karon
Thackston and others.
Order the
recordings from this telesummit. |
Guarantees
with Oomph
How
to Spin Biographical Information
In Marketing,
Enthusiasm Connects
Jargon:
Abstain or Explain
Long
Copy vs. Short Copy: The Definitive Guide
Telltale Signs of Hype
Theme
Marketing
To Master Copywriting, Use a
Mentor - Here's Why
Typo
Tales & Tactics
Use
Customers' Words to Persuade
Your
Voice on Paper
What
Does it Take to Succeed as an Independent
Copywriter?
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Overwhelmed by
Having to Describe 17 (or 1,777)
Products?
Never be brain-dead again when it comes
to making items sound distinctive and
tantalizing. This how-to manual and
brainstorming guide comes to the rescue,
with the keys to effective product
descriptions for print or online
catalogs or sales pieces.
Write catalog copy
easily.
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