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a recent Marketing
The "Grow or Die" Fallacy
"Experts tell me I can become more successful - higher-profile and wealthier - only by hiring others to do the work
I enjoy," a client told me. "I'll be a failure if I
continue providing my service. Do you agree?"
I most definitely do not agree.
First, only you get to decide what counts as success for
you. Bigger isn't necessarily better, and small isn't
Second, your career should make you happy. Some people like
managing other people, while others prefer being responsible
only for themselves. If you fall into the latter camp, give
yourself permission to keep taking pleasure in what you're
good at and what your clients appreciate from you.
Third, it's false that going without employees puts a
ceiling on your income. I've seen some colleagues earn mid-six or even seven figures (Alan Weiss, e.g.) as solo
operators. They do it by achieving and leveraging either
fame or rare, in-demand expertise.
In my own case, I'm living a lifestyle where I couldn't
possibly be much happier. Yet in 38 years, the number of
times I've paid a salary to anyone is zero.
praise for The Marketing Minute
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Author, Home Office Know-How
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semanal de Marcia Yudkin 'The Marketing
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actividades de marketing y comunicación."
- La Vanguardia newspaper,
Where are The Marketing Minute archives?
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Shorter: Marcia's Mantras, a
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- Mike Harris, President,
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