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Marketing for Introverts
Copywriting
(Using Language to Persuade)
InfoMarketing
(Creating and Selling Information via Reports, CDs,
Member Sites, Courses, etc.)
Marketing Dilemmas
Publicity
Web Site
Marketing
Marketing
Strategy
Get Published
Please ask
for permission before any reuse of these
articles.
Also learn from 10 sample
before-and-after
makeovers.
Articles
on Marketing for Introverts
Introverts: Ignore the
"Shoulds" and Blaze Your Own Marketing Trail
Selling to Introverts: 10 Ways to Appeal
to Introverts' Marketing Preferences
The
Introvert's Guide to Business Small Talk *GREATEST HIT*
The Loner's Guide to Getting
Publicity
How Quiet People Can Network
Effectively
A Camera-Shy Person's Guide to Marketing
With Video
Why Introverts Do Not Need a Personality
Transplant to Successfully Market Their
Business
And much more at my Introvert UpThink
website
Copywriting
Articles
12 Steps to Boost the Persuasive Power of
Your Marketing Copy 25
Ways to Make Your Marketing Copy Bolder and More
Intriguing *GREATEST HIT*
5 No-Hype
Copywriting Techniques That Keep Your Promotions
Out of the Gutter
8 Techniques for Tantalizing and Increasing Their Urge to Buy
Become
More Believable and Trustworthy: A Credibility
Checklist for Copywriters
Better
Blurbs Are More Persuasive
B-To-B Copywriting:
How It Differs From Copywriting for Internet
Marketers
Business
Bios - a Résumé Alternative
Can You Learn
Copywriting from Books? *GREATEST
HIT*
Copywriters: 10 Steps to Improve Your Marketing Writing Today and Tomorrow
Copywriting That Creates a Fit: 10 Ways to Ward Away Unsuitable Clients and Invite Ideal Customers Creating
a Catchy Marketing Concept
Editing Yourself:
Five Tips for Using Words Masterfully in Your
Copy
From Cold to Warm and Beyond: Options for Tone
in Copywriting Galvanizing
Buyers with Benefits
Guarantees
with Oomph
Have a Nerdy Specialty or
Niche? Show Why It Matters How to Create Bolder, Jazzier, More Intriguing Email Subject Lines
How
to Spin Biographical Information
Igniting Interest and
Desire: Smart Ways to Tout an Innovative Product
In Marketing,
Enthusiasm Connects
Jargon in Catalogs
or Online: Three Reader-Friendly Solutions
Long Copy vs. Short Copy: The Definitive Guide
*GREATEST HIT*
Make Your Business Video
Script a Three-Minute Pleaser
Marketing Copy With Conscience: How to Write
a Winning Sales Page, Ethically
Marketing Psychology:
Avoid These Pitfalls in Your Copy
Proofread to
Perfection: Typo Prevention Tactics for
Copywriters Quiz: Test Your Knowledge
of Marketing Psychology
Sparking Demand: Seven
Ways to Perk Up a Dull Offer
Telltale Signs of Hype
The Four Best Ways to Launch Your
B-to-B (B2B) Copywriting Business
Theme Marketing
To Master Copywriting,
Use a Mentor - Here's Why
Typo Tales Understanding of
the Reader Is the Foundation of Copywriting
Effectiveness
Use Customers' Words
to Persuade
Use Words to Earn Trust, Address Objections and Spur Desires
Your Voice on Paper
What
Does it Take to Succeed as an Independent
Copywriter?
Writing Your About
Page - Beware of Hero Or Victim Stories in Your
Business Bio
Information Marketing
Articles
Marcia's Fast Free
Course in Information Publishing
Creative Information Packaging Options
Five
Strategies for Becoming a Thought Leader
Without Publishing a Book *GREATEST
HIT*
Four
Paradoxes of Pricing
Free Information Brings
Compatible Clients
Free to Fee: Compile Newsletter or Blog Articles into a Collection People Will Pay For
Get Paid in Multiple Ways for Your Expertise
Group Coaching Models
That Leverage Your Time
High-End Coaching:
Six Essential Ingredients for a Program That
Sells
How Infoproducts Help Your Customers
How
to Create Your First Product Catalog
How to Select a
Niche for Your Information Marketing Business
Interviewing an Expert For a
Teleseminar or Webinar? Avoid These 6 Mistakes
Lost
Customers Can Mean Found Revenue
Making the Price Right
Not Quite a Seminar,
Not Quite a Home-Study Course: The Semi-Live
Course
Offers That Turn Lookers
into Buyers
Online Mentorship
Programs Let You Cash in on Your Expertise
Public
Domain Riches: Repackage Free Government
Material Into Saleable Information Products
Service Providers
and Experts: 6 Ways You Profit By Creating
Information Products
Teleseminars vs.
Webinars: Which Teaching Format is Best for You?
The Most Overlooked
Component in Information Marketing Today
The Three Biggest Mistakes First-Timers Make When Developing Information Products
*GREATEST HIT*
Successfully Create and Sell a High-Priced Information Product Using 15 Secrets of Perceived Value
Two Public Speaking
Models for Marketers: Educating vs. Selling from the Stage
Virtual Contact: Not the Same as In-Person Contact
When Running Teleseminars,
Avoid These 6 Technical Mistakes
Your First Information Product: Choosing a Topic That Will Sell
Marketing Dilemmas
Referral Fees: Should You or Shouldn’t You?
Reflections on Refund Rates
Waiting for Marketing
Results: How Long Does It Take?
What Introverts Love and Hate in Marketing
What Is Your Business Philosophy?
Publicity Articles
Marcia's Fast Free
Course in Media Publicity
Anatomy
of a News Release *GREATEST HIT*
Angling
Especially for TV? Here’s How
Book
Publicity Case Study
Convert Your Article Archive into Press Releases for Increased Web Traffic
Create
Your Own Newsworthy Research
Created
Correctly, Landing Pages Boost Your Payoff
from Publicity
Discussion
List Participation as a Publicity Tool
Eight Things You Probably Do Not Know About Distributing Press Releases
Enhance
Your Expertise With a Trade Publication
Article
Extend
the Post-Publicity High From Media Mentions
Extraordinary Media
Coverage for Ordinary Businesses
Four
Techniques for Increasing Your Believability
Four
Ways to Piggyback on a News Story
Get
Publicity Through Case Studies
How
to Recycle Successful Publicity Campaigns
How
to Successfully Pitch a Reporter
Mining
Editorial Calendars: A Neglected Publicity
Tactic
Nearly Everyone Uses It, And So What?
New
Product? Give It Nine Lives
No
More Oops: Preventing Media Mistakes
Online
Press Rooms Save the Media Time and
Frustration
Pitch
Letters Can Make You a Called-Upon Source
Publicity
Stunts Still Earn Attention
Sample
Press Release Makeover
Tantalizing
Press Release Headlines: Do's and Don'ts
Temptation,
Thy Name is Tips: Get Publicity From
Scrumptious Bits of Advice
The "Divide and Conquer" Publicity Plan: Reaching Niches One at a Time
The
PR Quiz
The Press Release Bait Strategy: Quickly Generate High-Quality Leads
The
Publicity FAQ
Understanding Niche Publicity
Using
Third-Party Research as a Publicity Handle:
Potential and Pitfalls
When the "Expert From Afar" Can’t Get Hometown Publicity
You Too Can Create Newsworthy Research
Web Site Marketing
16 Ways to Lure Traffic to Your Web Site
Become a Quiz Whiz
Catering to Enthusiasts, Beginners and Geeks
Cultivating Fans Online
Like Links? Begin With Top-Notch Content
Location, Location: Geography in Web Marketing and SEO
Merchandising on the Web and Off
One-Product Sales Sites: Avoid These Top Blunders
Publishers'
Top Web Site Blunders
Remember, It's the WORLD Wide Web
So That's What Goes on a Home Page!
*GREATEST HIT*
Tips for Email Newsletter Staying Power from The Marketing Minute
Selling Multiple Products? Avoid These Top Blunders
Top Web Site Blunders by Coaches, Consultants and Experts
Writing Effective
Product Descriptions Can Be Fun!
Your Services Page: How to Reel in Clients
Who Are Not Yet Committed
Marketing
Strategy Articles
A Niche Can Make You Rich
Avoiding "Me
Too" Marketing with a Competitive Advantage
Become Your Company's Hero
Business Owners: Consider
a Sabbatical
Clone Your Best Customers
Competition, Schmompetition
Creating a
Reputation
Everyone You Employ Must Be a Marketer
Frustrated Because
You Keep Getting the Wrong Clients? Five
Possible Causes
Getting New Business
Fast
How to Profit From
the Twists and Turns of Pricing Psychology
Influencers' Impact
on Your Business
Insights from 25
Years in Business *GREATEST HIT*
Making Smallness an
Advantage
Networking Maneuvers
That Work
Postcard
Marketing: Three Case Studies
Postcard Marketing Model
#4: Bond With Customers
Postcard Marketing Model #8: Spark Repeat Business
The Mount Washington Method of Building Cachet
True or False? Test
Your Marketing Mastery
Truth in Marketing
Get Published
7 Keys to Getting Book Blurbs
Become a Freelance Science Writer Who Easily Gets Assignments
Become a Successful Freelance Business Writer for Magazines
Become a Travel Writer: See the World and Deduct It as a Business Expense!
Finding Hidden Markets for Magazine Articles
First Aid for Writer's Block, Procrastination and
Never-Finish-itis
From Writer to Content Provider
Get Your Book Into the News
*GREATEST HIT*
Getting Around to the "Good Stuff"
Go Entrepreneurial, Writer!
How Writers Can Cash in as Experts
Introverted
Writers: Marketing Is Not a Dirty Word
*GREATEST HIT*
Kindle Ebook
Cover Tips: Avoid Five Common Blunders That
Turn Off Buyers
Kindle Ebook
Publishing: Three Unfortunate Misconceptions
Kindle
Publishing: How to Commission a Cover That
Helps Sell Your eBook
Preparing Your Book Proposal/Manuscript for Submission
Schmoozing Online with Editors
Self-Publishers:
Don't Overlook the Profits in Audiobooks!
Self-Publishing: How
I Finance My Publication Expenses (and Then
Some) Up Front
Smart Moves for Breaking Into Top Magazines
The Editor/Writer Revolving Door
The Freelance Writing FAQ
The M-Factors: Qualities that Help You Break Into Major Magazines
The Ten Most Common Reasons Book Proposals are Rejected — and What These Reasons Really
Mean
What Does It Take to Succeed as a Freelance Copywriter?
Why a Writers' Conference? And Which One?
You Too Can Sniff Out Scams!
Please ask
for permission before any reuse of these
articles.
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