Creative Information Packaging Options

An excerpt from the publication, Advanced Guide to Information Marketing, by Marcia Yudkin.  Copyright 2013.  All rights reserved. Get more details or order your copy now.

Got knowledge?  Got an enthusiastic target market?  Then there's no reason to stick to books, ebooks, audios and videos to convey your expertise.  More creative options abound, and give you the chance to entice an unsure buyer to make an initial purchase as well as have something appealing for followup sales.  For each creative packaging option, I’ve provided links for resources or examples.

1. Reminder Cards

Imagine colorful, well-designed “cheat sheets” that lots of people would find it useful to refer to often, and you have a product. Years ago I repurposed a sidebar from my book Persuading on Paper into a proofreading checklist. I printed it out on one sheet of good quality paper, both sides, laminated it and included it as a component of an information product kit. 

Bankers Online sells a colorful, postcard-sized reminder card on the telltale signs of bogus IDs in packs of 50 for easy reference by tellers and other bank employees. The more highly designed such items, the less temptation buyers will have to snitch your idea and duplicate it on their own. You’re best off going with a printing company that specializes in postcard production for this printing this type of card cost-effectively in large quantities.

Laminated Reference Guides

P.L.E.A.S.E. System Reminder Cards

2. Posters

Posters are as popular today as they were when you were you were in college and for the same reasons – they can decorate a wall and convey a message better than anything smaller. They can also serve as larger-than-life-sized reminder cards. Nearly anything amusing or educational can be made into a saleable poster.

Special poster printers can create full-color posters for you in bulk for resale, while Cafepress and Zazzle are suitable for creating posters in ultra-small quantities or on demand.

Cafepress

Zazzle

3. Puzzles

Just about any kind of puzzle you can buy ready-made, you can also commission as a puzzle containing content that you specify.  That includes jigsaw puzzles, crossword puzzles, word-search puzzles, Rubik’s cubes, mazes, word jumbles, cryptograms, etc.  Sell thematic puzzles with insider clues or content one by one or in a collection.

Crossword Compiler Software

Custom Jigsaw Puzzles

4. Stickers

Stickers in your product line can be humorous or practical.  The category includes bumper stickers, stickers intended as labels, warning stickers, name tags, promotional messages, indicators of credentials or affiliations, reward stickers for kids, business reminders and more.

Custom Made Stickers

Personalized Bumper Stickers

These ideas just scratch the surface of the possibilities.  Learn more or order your copy of Advanced Guide to Information Marketing.