| |
Now an
Online Course...
Imagine Being Able to Get
Exactly as Much Publicity as You Need or Want!
Crook your
finger and watch the media come running.
Well, I left out
a few steps in the middle of that formula, but
the central idea there nevertheless has
validity. When you know how to pitch
yourself, your company, your organization or
your cause, reporters and producers come
running. And when you understand
newsworthiness at a deep, deep level, you are
able to generate publicity on demand.
More
cost-effectively than any competing technique,
media coverage
builds your credibility, spreads awareness of
your offerings or your message, and pulls in
sales.
Learn the Secrets of
Newsworthiness
The difference
between a publicity yawner and something that
makes the media reach for the phone can be as
subtle as the distinction between a rock and the
pet rock, between yo-yo dieting and the claim
that yo-yo dieting can be health-promoting.
When you
understand what editors and reporters consider
news, you have the power to take something
ordinary and boring and get it written about and
talked about with excitement and verve.
You'll be like the master chef who can take any
random hodgepodge of ingredients and whip them
up into a scrumptious feast.
If you think that
the average public relations professional
understands the deep secrets of newsworthiness,
you'd be wrong. Most PR practitioners have
a repertoire of just four or five routines they
use over and over again. And if you think
that someone who seems to have a knack for
getting media coverage knows even a tenth of
these secrets, you'd be just as wrong.
In my
training course, Deep Publicity,
you'll hear best-selling author Joe Vitale
exclaim repeatedly while interviewing me
that he was hearing ideas he'd never
encountered before. He was thunderstruck
by the ease with which I took situations
invented by him on the spot and spun them into
promising publicity angles.
My performance
wasn't magic, though, and it didn't come from
some inborn talent. Rather, since the days
of my first freelance writing successes in the
early 1980s (The New York Times, Yankee
Magazine, Psychology Today, and on and on),
I've made a serious study of what makes people
in the publishing and broadcast worlds pay
attention. Deep Publicity passes
that knowledge on to you.
|
Publicity
Principles Clicked Into Place for This
Marketing Pro
"I recently purchased Marcia
Yudkin's Deep Publicity course, and was
very pleased. After listening to
just the first few CD's, I have no
less than 6 pages of notes - and I'm a
veteran entrepreneur and seasoned
marketer.
"I am also not new to press release
systems - I own at least two of them.
"But Marcia made press release
ideas very simple to grasp.
Often
it's hard to look at your business
as an outsider. But with Deep
Publicity, there are enough
tangible, easy to apply 'hooks' and
strategies that for the first time,
I feel extremely confident I will be
able to generate interest and
curiosity about my book and my
newsletter.
"Marcia is also a
first-class person and a very qualified
expert, who doesn't waste time or
fill up space with puffery and
hyperbole. She gets right to
it in an accessible and humble way, and
is concerned with giving you value.
Which, in today's day and age, is somewhat
of a rarity. But a very pleasant
one, of course.
"Get Deep Publicity now, you'll
benefit from it for years to come."
Craig Garber, KingofCopy.com, Lutz,
Florida |
Like all the
testimonials on this site, the customer comments
on this page were provided without compensation,
incentives or rewards.
Harness the Power of Publicity
for a Priceless Payoff
Interested in
non-stop newsworthiness? By listening
first to explanations of key publicity
principles and then to how they apply to real
situations, you'll have a
teaching and brainstorming tool worth turning to
again and again for ideas.
Deep Publicity
goes way below the surface of techniques and
tools for approaching the media to what
reporters, editors and producers are constantly
looking for. When you understand how to
help them do their job - namely, filling up
their media outlet with compelling, relevant information -
then you soon get the hang of taking the barest
of facts and suiting them up so the media grab
them and feature them.
When you help the
media create mesmerizing news and entertainment,
they spread the word about your product,
service, event or cause. Both sides win.
In a recession,
publicity can get you noticed more easily and
cost-effectively than other marketing efforts,
because so many organizations slash their PR
budget when cash flow is tight. Media
people still need to fill up their pages and air
space, which means opportunity for publicity
seekers who are on the case.
The principles
conveyed in the course also carry over to a new
mastery of how to create messages for Twitter,
your blog, comments on others' blogs, letters to
the editor, guest blogs posts, YouTube videos
and podcasts that followers and fans are eager
to spread around.
Accordingly, here
are a few of the secrets of newsworthiness
explained and illustrated in Deep Publicity:
|
She Definitely
Knows How to Get Results
"Marcia Yudkin wrote two
press releases for us. Within days of the
initial one, eBoard was featured in several
newspapers nationwide and our traffic showed
a noticeable increase. During the next month
we appeared in dozens of other publications
and were featured in a nationally syndicated
piece for NBC TV affiliates nationwide.
The second press release had the same effect,
with a syndicated piece in the Chicago
Tribune and other newspapers all over
the country." - Gordon Brott, President,
eBoard.com |
|
Got 24% More PR
Pickups Following the Advice in This
Course
"Listen in as Marcia goes over
every detail of specifically how to
write a press release, exactly what to
include, what not to include, insider
tricks she's learned and the things that
really tick reporters off. I have several
pages of notes from the 10+ hours of
audio training I received. My
release written after finishing the Deep
Publicity course turned out better than
ones I'd written before. Whether
you're a newbie or a copywriter with 20+
years of experience, like me, you'll
find lots of worthwhile information
in this product." - Karon Thackston,
President, MarketingWords.com, SEO
copywriting specialist |
-
For authors,
entrepreneurs, social activists and
companies of any size, how to pull "the
real news" to the forefront
In short, the
course shares the secrets of creating a
never-ending list of newsworthy angles, then
parlaying those into media coverage.
You'll know how to be relevant,
attention-getting, snappy and quotable.
For your convenience, Deep
Publicity is now delivered online, and
mainly as 11 audio files, each 50-60 minutes
long. You can access the course
immediately and either listen and read online,
or you can download the audios to your MP3
player, smartphone, tablet or computer. Deep Publicity = Endless
Publicity Opportunities
|
The first
valuable publicity tool you receive as part of
the Deep Publicity course is a PDF copy of the third edition
of my 6 Steps to Free Publicity book,
published by Career Press. Just
about every day I receive another email from
someone who used the ideas, techniques and
advisories in this book to shine in the media
spotlight. It's an entertaining tour of
dozens of ways people like you have achieved
local, national or international publicity, and
it contains all the basics about how to contact
the media with your message. |
|
Second, you
receive seven one-hour audios in which I discuss a
very wide range of methods of getting media
attention. Admission charge for those six
interactive sessions, hosted by top publicity
and marketing colleagues, including Joe Vitale
(author of The
Attractor Factor and a gazillion other
books), "Publicity Hound" Joan
Stewart, Law of Attraction coach Andrea Conway,
booklet publishing expert Paulette Ensign,
women's ministry mentor Marnie Swedberg and
real estate marketing specialist Kathy
Goughenour, averaged
$35.95 each.
These are
supplemented by two additional lively, informative audio sessions on publicity methods
that I hosted myself.
|
Boost Your Odds
of Media Coverage
Discover how to generate dozens of ideas that reporters, broadcasters - and your prospective customers - love. Inject dynamism, relevance
and surprise into your media pitches.
Learn how to distill your message so it captures attention right away, then bolster your credibility and eliminate factors that turn off editors and producers.
Publicity success course. |
Deep
Publicity Course |
|
Third, you get three
audio sessions in which I brainstormed with
participants on specific publicity opportunities
for themselves or their company. Listening
to these sparks ideas and helps you further understand
and apply the
principles of newsworthiness. In all, there are
about 12 hours of
audio instruction and inspiration for you.
Sign up for Deep
Publicity now for just $197.
ORDER DEEP PUBLICITY NOW
Your purchase of
the course comes with a money-back guarantee:
Consume any two of the 12 audio sessions, and if
you are not happy, simply let me know and I will
refund everything you paid for the course.
Kudos From Brainstorming Sessions
Invigorating,
Validating and a Terrific Reality
Check
"I gave Marcia a sketchy idea for
my business, and she grasped the concept
and its value right away. What a
valuable opportunity - to be able to
check the merit of a project at the idea
stage, then plan the publicity angle
ahead of time! The instant payback
was hearing what is newsworthy and what isn't,
because it's hard to see this when you
deal with something every day." -
Joanne Masterson, Web Designer and
Owner, BlueJProjects
A Helpful
Brainstorming Session That Gave Me Lots
to Work With
"Marcia, your creativity is
amazing! I love how you can take
somewhat uninteresting topics and turn
them into really attention- grabbing
ideas. Two of the ideas you came up with
for me were especially good, and most of
the recommendations you gave to the
other clients on our brainstorming call could be tweaked and
turned around for my stuff, too.
Thank you." - Julie Hood, Internet
Marketing Strategist
Marcia's
Suggestions Gave Me a Bonanza of
Valuable Ideas
"Not only did I get ideas on how to
publicize my latest product, but also on
how to market it in general and who my
target audience is. I even got an
idea for another business based on
something Marcia recommended to someone
else on the call. Absolutely an
excellent learning session." -
Kathy Goughenour, ExpertVATraining.com
Brainstorming Help was Beneficial and Enjoyable
"Marcia's off-the-cuff ideas for my
business expanded my thinking about
marketing possibilities, and it was just
as interesting to think how I could
relate some of her suggestions for the
others to my business as well. It
will take me a while to work through the
number of ideas I got on the
brainstorming call!" - Jan Schochet,
Chapel Hill & Asheville, NC |
Again, to sign up
for
the course click here:
ORDER DEEP PUBLICITY NOW
|
