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Increase Your Marketing Savvy With These
Books, Reports, CDs & Courses
Home-Study Courses
Launch Your
Information Empire. Get
step-by-step guidance on developing a
family of products and services and a
system in which they bring you regular
income while you sleep. Transform
what you know into lucrative passive
revenue, more easily and quickly than
you might have imagined. Eleven
hours of instruction on 12 CDs, plus a
manual, four of Marcia Yudkin's most
popular copywriting and information
packaging reports and more. $995. Complete
details. ORDER
NOW.
Web Site Marketing
Makeover Course. Dramatically
increase your earning power by learning
how to improve the clarity,
persuasiveness and usability of web
sites - your own or clients'. The
eye-opening, practical content of this
course enables you to add more services
to your current offerings or set out a
shingle as a web site improvement
specialist. $1,297. More
info. ORDER
NOW.
Shipping
fees and return policy
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Teleteach for
Profit. If you know anything other people don't, you can earn money teaching it by telephone. Learn the logistics, marketing methods and product development secrets that help you run a successful teleseminar
or webinar program.
Eleven hours of instruction and case
studies on CDs, plus audio editing
software and my consulting help or
moderation of your first teleclass,
$697. Learn
more. ORDER
NOW.
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Breaking Into
Print. Eager to see your
byline in magazines and earn money writing? This home-study
course for beginners teaches the basics of coming up with
saleable ideas, approaching editors with
article proposals, writing an acceptable
article and building your writing
career. Includes numerous short
assignments for personal feedback.
$295. Details.
ORDER
NOW.
Breaking into Major
Magazines. An advanced
home-study course on freelance writing
for magazines that teaches the skills
that separate those who can't earn more
than $100 per article from those who
earn big bucks writing for high- profile
magazines. Includes seven
assignments, personal feedback.
$295. Details.
ORDER
NOW.
Shipping
fees and return policy
Six Weeks to
Masterful Copywriting.
Discover the art of wowing
people into buying through the power of
well-chosen words. This home-study
course includes
assignments to practice on, with
"answers" from the instructor
and participants. Get on the fast
track to word wizardry!
"Highly recommended," says
Nick Usborne, publisher of Excess
Voice. $497. Full
description. ORDER
NOW.
Personality Power: Create Branding That Connects With Ideal Clients and Frees You to Be
Yourself. In this course on
personal branding, discover how to market
yourself with both integrity and
style. Highlight your unique character strengths and talents
with a little pizzazz, and ideal
customers more easily come your
way. $797. More
info. ORDER
NOW.
The Mighty Postcard
Marketing Course. Use
low-cost postcards to generate leads,
build a reputation, bond with customers,
drum up sales from existing customers,
and more. Course includes the keys
to profitability with postcards as well
as many tips and success stories.
Four audio CDs plus a printed
illustrated manual, along with 30 days
of feedback on your strategy, copy and
design, $397. Details.
ORDER
NOW.
Law of Attraction
Marketing: The Mastermind
Collection. Attract ideal - not
"just okay" clients - without
chasing them. Hear perspectives on
the Law of Attraction from leading
marketers Joe Vitale (featured in
"The Secret"), Marty Marsh,
Marcia Yudkin, Andrea Conway, Jan
Stringer and Alan Hickman.
Provocative! Six audio CDs, $147. Learn
more. ORDER
NOW.
Become a
More Productive Writer.
Lick procrastination and
writer's block permanently!
Get pages you like piling up by
balancing discipline and
inspiration, creating a writing
process that's unique to you,
and understanding when and how
to edit yourself.
"It's excellent." -
Sue Grafton. Eight
half-hour audio lessons plus a PDF manual with creativity
tips, $97.
More
info. ORDER
NOW.
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Paperback Books
New!
Inspired! How to Be More Productive,
Insightful and Productive in Your Work.
Creative Ways Publishing. Learn
how to charge up your ingenuity and
enjoy a bounty of results. Discover your
unique keys to stress-free productivity,
boundless creativity and keener problem
solving. ORDER
IT.
6 Steps to Free Publicity,
3rd edition. Career Press. Earn major media attention without hiring a PR firm!
Step-by-step instruction and inspiration on winning your fifteen-plus minutes of fame and fortune. Newly updated with
the latest publicity examples and
techniques, including social media.
$15.99. More info.
ORDER
IT.
Web Site Marketing Makeover.
Top Floor Publishing. Before: Confused users leave your site. After: Satisfied users stay and do business. Learn how to turn a so-so web site into a magnificent marketing machine. Contains eight complete site makeovers as well as detailed guidelines for essential web site elements. $29.95.
More info. ORDER
IT. 
Shipping
fees and return policy
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Persuading on Paper. Infinity Publishing. The basics of writing copy - and enough original advice to instruct those with experience, too. Learn to produce sales letters,
brochures, newsletters and press releases that fill your mailbox with orders and get your phone ringing off the hook.
$19.95. More info.
ORDER
IT.
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fees and return policy
Paperback
Anthologies
For
your convenience, these five
thematic collections of Marcia's
Marketing Minute columns are
available at Amazon.com in
paperback, for
the Kindle, for
the Nook and at Audible.com as
downloadable
audiobooks:
 
 
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Having trouble
deciding what to buy or where to get
started? Email
Marcia and describe your needs or
goals and she'll suggest what will help
most in your situation.
Special Reports - Downloadable in PDF Format
All downloadable
reports carry a money-back guarantee if
you are not satisfied.
NEW: Marketing in
Tune With Your Personality: A Guide for
Introverts. If you consider
yourself an introvert, you may be in
despair because marketing just doesn't
feel right to you. This report
provides practical marketing suggestions
for eight distinct introvert personality
types and profiles of successful
marketers who dismiss conventional
promotional advice in favor of methods
that fit who they are. Also
appropriate for non-introverts with many
introverted clients. 39 pages,
$29.95, in PDF (Adobe Acrobat Reader)
format. More
info. Order
now.
NEW: The Renaming
Handbook: How to Wisely Change Your
Company Name, Organizational Name or
Product Name. Determine whether or not your reasons for a name change are
valid. Learn who to involve in renaming and why. If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name meaningfully. If you prefer to break with the past, learn
productive methods of brainstorming and use 11 crucial filters for
recognizing smart name options.
Prevent creativity logjams and naming
disasters! 23 pages; $19.95; PDF (Adobe Acrobat Reader) format.
Order
now.
COMPLETELY UPDATED:
125
Ways to Turn Content into Money.
If you have expertise or written or recorded material, learn how you can reformat, reshape and resell your intellectual property many times over. Creative delivery
ideas include slicing and dicing your content into pieces, consulting on your expertise for Hollywood, signing up subscribers for it, selling condensed or translated versions, setting it up behind a password on the web and much more
- more than 10 dozen ways, with examples and
how-to resources. 110 idea-packed pages;
$95.00; PDF (Adobe Acrobat Reader) format.
More info.
ORDER
NOW.
Profiting from Booklets & Special Reports. Whether in print or digital form, practical information that solves an immediate problem can sell at prices way out of proportion to its size. Find out which formats have the highest perceived value, precisely how to create an information item to be printed or downloaded and what to do to market it. You may be sitting on content that could earn you a bundle sooner than you'd expect!
82 pages; $95.00; PDF (Adobe Acrobat Reader) format.
More info.
Excerpt.
ORDER
NOW.
View your cart or check out
73 Ways to Describe
a Widget: Never Be Brain Dead Again When
Having to Write Catalog Copy or Sales
Material. Overwhelmed by
the task of describing 17 (or 1,777)
products so they sound distinctive and
tantalizing? This how-to manual
and brainstorming guide comes to the
rescue, with the keys to effective
product descriptions for print or online
catalogs or sales pieces. 35 pages,
$29.95, in PDF (Adobe Acrobat Reader) format.
More info. ORDER
NOW.
Shorter:
Say It in Fewer Words. Eradicate
wordiness!
Learn how to get your point across in one page or how to satisfy a strict word
count for magazine or newsletter editors. Find out how to identify and cut repetition, eliminate excess
verbiage, make your point fast and convey a wealth of facts
in a small space. Includes four exercises to practice shortening techniques, then compare your more concise version with mine. My longwinded clients asked for this!
38 pages,
$29.95; PDF (Adobe Acrobat
Reader) format. More info. ORDER
NOW.
Convert Your Articles to News Releases.
Got an archive of articles? Convert them into press releases
for a three-pronged second round of business
visibility: a good shot at media
exposure; new readers for your
content; and increased web
traffic. Find out how to take general article
content, relate it to a trend, package
it as tips, connect it to an event or
tie in to the season. Then discuss
your chosen angle in a sizzling press release.
Includes four before-and-after examples
of this conversion.
31 pages in PDF (Adobe Acrobat Reader)
format, $29.95. More info. ORDER
NOW.
132 Ways to Make You or Your Business Newsworthy.
Say good-bye to boring product releases
and say hello to a successful media
blitz with these creative
mind-ticklers. Discover 132 angles
that earned other businesses press or
broadcast coverage and could work for
you too. Includes a sample
successful press release and a directory
of press release distribution services
and media contact information
sites. 18
pages; $19.95; PDF
(Adobe Acrobat Reader) format.
ORDER
NOW.
View your cart or check out
Do-It-Yourself
SEO: 16 Simple Tweaks That Increase Search
Engine Traffic to Your Web Site. Frustrated by all the hard
work you've sunk into your site without
receiving an adequate payoff? You may have
overlooked some steps that help ensure the whole
project becomes profitable. Follow these
instructions step by step to make
changes that help pull more search
engine traffic to your site. 19
pages in PDF (Adobe Acrobat Reader)
format, $29.95. More
info. ORDER
NOW.
Secrets of Mouthwatering Marketing Copy. Having trouble persuading people to buy? More dramatic, credible and enticing wordsmithing does the trick. This report reveals hard-to-find principles from a master marketer's toolbox, including guidelines and checklists for offers, bullets and testimonials. Then you'll be set to sell, sell, sell! 90 pages, plus two free bonus reports; $95.00; PDF (Adobe Acrobat Reader) format. More info.
Excerpt.
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NOW.
Sample
Marketing Plan for a Non-fiction Book. If
you're releasing a new non-fiction book or need ideas on
how to revive the fortunes of one that's been out for a
while, use this one-year, month-by-month marketing plan
as a model. Discover creative ways to
reach potential buyers as well
as a feasible timetable for
generating sustained attention
for a book. Tame all those "Should
I?'s" into
"To-do's"! 24
pages; $95.00; PDF (Adobe Acrobat
Reader) format. More info.
ORDER
NOW.
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Marcia's Makeovers:
24 Press Releases Transformed from So-So to Sizzling. Learn how to do your own press release makeovers with this collection of
two dozen before-and-after samples and commentary. Discover how to distill your message so that it captures attention right away in a media gatekeeper's inbox. See how to bolster credibility and eliminate things that annoy editors and producers.
93 pages; $69.95; PDF (Adobe Acrobat Reader) format.
More info.
ORDER
NOW.
Not sure what to buy
or where to get started? Email
Marcia and describe your needs or
goals and she'll suggest what will help
most in your situation.
View your cart or check out
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