Curtains for Marcia Yudkin's Marketing Minute

As of June 2022, the Marketing Minute is no longer being published.  You can catch up on past posts in the five Marketing Minute anthologies (available in paperback, audiobook or ebook form)

Marcia's current newsletter discusses issues related to introverts in society and culture.

Here's the final Marketing Minute... When Is It Time...? A long while back, I finally decided to stop presenting one-night publishing seminars at the Boston Center for Adult Education. For more than a dozen years, these had brought in tens of thousands of dollars' worth of interesting clients. I had found myself irritated at fighting traffic and having to wangle a downtown parking space. I also felt I'd taught the same material so many times I was no longer giving it my best shot. Moreover, when I was being honest with myself I admitted that I should really have ended that gig two years before I did. Someone else might have a pattern of winding things down before they'd run their full course. My tendency, I've learned, is to hang up my hat later than I should. And now I've concluded that after 24 years, the Marketing Minute has had its run. I'm not annoyed about anything this time. I'm turning my attention to two book projects and a new venture. Introducing Introvert UpThink Introvert UpThink consists of a free newsletter sent out 2-4 times a month exploring ways in which introverts are misunderstood in our culture and what we can learn from how introverts are portrayed in classic novels, memoirs and nonfiction. Subscribers who pay a small fee join a community where they get to comment on and exchange ideas on Introvert UpThink posts. Paying subscribers also get access to an Introvert Book Club in which we discuss one book a month that brings up issues about solitude, privacy, relationships, sociability, mental health norms and more. Unsolicited praise for The Marketing Minute "Each Wednesday, I know I can invest about one minute to get a pithy, insightful and often fun-to-read marketing tip, that won't bog me down with attachments, must-connect-to links and other detritus that will slow my workflow. Very cool!" - Jeff Zbar, Author, Home Office Know-How "Vale la pena suscribirse al newsletter semanal de Marcia Yudkin 'The Marketing Minute' en el que, en un minuto, puedes obtener reflexiones valiosas orientadas a mejorar la efectividad de tus actividades de marketing y comunicación." - La Vanguardia newspaper, Barcelona, Spain

More praise for the Marketing Minute

"The Marketing Minute is the only e-newsletter I always read. It's unique in its short, readable and useful content."

Alison Strickland
Applied Creativity, Inc., Seminole, Florida

"Thanks to your tips, my conference and event management business is going from strength to strength, and the ideas are flowing! I'm grateful for the inspiration and wonderful SENSE that you provide throughout the year."

Shirley Hamill, Director of Events
Blue Zebra Event Management, Brighton, England

"I subscribe to a multitude of marketing newsletters, but yours is one of the best on the market; providing good, useful, thought-provoking content."

Chris Tabor, OnGuard Software Solutions, Birmingham, UK

"I am impressed. And, with the territory I've covered, that takes a lot."

David Geer, Geercom.com

"The Marketing Minute offers a useful tip in an easily digestible chunk without all the usual 'In This Issue' etc, etc, yada yada.  I read it. I think about it. Maybe I'll save it or maybe I'll delete it. But I never fail to read it first. Which is more than I can say about almost all the other stuff out there. Thank you."

- Mike Harris, President, The Harris Institute

"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."

- Mark Brownlow, VP Research, Internet Business Forum

"Your Marketing Minute always makes my Wednesday lunch break more interesting."

- Mark Channen, Marketing Executive, Vacuumatic

"Since the length of many newsletters is just too much, I find your 'minute' approach refreshing. More people need to separate the wheat from the chaff as you do."

- Timothy J. Phelan, brainegg.com inc., Riverton, CT

"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."

Valerie Sutter, President
The French Traveler

"The Marketing Minute is like a fine wine, unassuming but fruity. And a little is excellent - you want more, but know you shouldn't overdo it."

[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"

Paul Borzo
Webmaster, EMA, Inc.
St. Paul, MN

"I absolutely enjoy the simplicity and precision of your Marketing Minute messages."

John La Valle
PureNLP.com
Co-author, Persuasion Engineering