Add profit centers that bring in 24/7 income! 
Launch Your Information Empire 
With Step-by-Step Guidance

Are you ready to leave behind the grind of earning revenue only when you are delivering services?  Whether you're an independent expert attracted by the idea of earning money while you're sailing in a tropical bay or you work for a company eager to profit from broader offerings to your niche, this step-by-step action plan propels you toward that goal.

There's no need to wait until you research all the strategies and how-to's, and no need to blunder around making avoidable - and expensive - mistakes.  The Launch Your Information Empire Program helps you figure out your best starting options for creating information products, shows you the quickest and most profitable plans of action, tells you the pitfalls to avoid and gets you started creating new streams of income. 

Of our two options, one suits your needs and resources best:

Fast-Start Information Emperor:  An action-focused seminar-in-a-box, plus profuse feedback from other entrepreneurs, plus cutting-edge, one-on-one guidance from someone who's been concocting and selling creative products for more than 25 years, or

Self-Made Information Emperor:  The do-it-yourself plan, with the same bountiful instruction that you implement on your own, step by step.

The Dream and the Reality

In the 1990s, my husband and I would sit in our living room opening bins full of envelopes, then stacking checks and money orders in one pile and dollar bills in another heap so high they'd begin to topple over.  These days it's not as much work to count the money, but it's just as much fun to tell each other how many orders came in while we were sleeping, enjoying the outdoors or traveling for weeks and months at a time.

I'm marketing expert Marcia Yudkin, and over the years, I've kept my eye on lots of people and companies building a system to bring in millions of this kind of income and watched others struggling to make it work.  Still others obliviously toil day after day to earn money from their talents without any inkling of a more satisfying, more flexible way.  

If you dream of creating passive income for yourself or your company, the Launch Your Information Empire Program dramatically cuts your mistakes, multiplies your payoff and most importantly, gets you moving confidently and wisely toward big profits.

Learn Winning Strategies and the Most Efficient Tactics

Are you making the most of your intellectual property, information assets and expertise?  Probably not.  Are you turning ideas into products as quickly, efficiently and profitably as you could be?  Probably not.

Enroll in this multifaceted program and you will not have to learn how to create your information empire by failing!  Here's just a small portion of the hard-won wisdom that helps you get on track and stay on track:

• Six proven business models for selling products, along with real-world examples and the advantages and disadvantages of each, so you can choose the model that's right for you... or mix and match for a feasible combination

• Best starting points for generating an empire from scratch or building on what you've already accomplished

• Seven ways to create your first product within two weeks!  Also, why an abandoned or outdated project may be ripe for resurrection

 

"I started this program knowing that I ought to be selling things but without any plan for how to do it. Learning how to create a system that moves people from visiting my web site to purchasing high-end products was definitely worth what I paid. I loved listening to the recordings with my feet up and pencil in my lap. The handouts were complete, professional and generous -- with resources, research, a helpful marketing calendar and case studies. Everything I need to develop and sell information products was included. In fact, I've already completed my first tips booklet that I'm going to use as a lead-in to higher-end products. Thanks, Marcia!" - Lynn Gaertner-Johnston, Syntax Training, Seattle, WA

• The best quick-start product formats (teleclasses?  printed anthologies?  tips?  recorded seminars?  - you'll find out which I most recommend!)

• Get an online store up and running within two weeks!  How to find and sell other people's products right away while you work on creating your own

• Eager to help your target market learn precisely what they need to know for success?  Discover the hidden pitfall in this urge that can lead to products no one wants

• The tricky business of perceived value:  16 factors that add value in the eyes of buyers, including reassurances about what might be the scariest item for you in that bunch

• Why your instincts about how to set prices may be disastrously off base, and how to find the pricing sweet spot of maximum profits

• Why the most experienced and accomplished information marketers do only a portion of their selling online and why some seemingly expensive offline methods of marketing are actually a bargain

• How ill-conceived product names and titles can kill potential and what to think about to select names and titles that sell

• Smartest ways to recruit an enthusiastic sales force who happily work for you on commission, along with others who promote what you sell for no financial payoff whatsoever

• Distinctions between cross-selling, upselling, preselling and reselling and why each plays a vital role in your system of generating profits

• Fun ways of packaging services so people have multiple methods of buying expertise

• Product design:  The smart strategy that enables you to get just-created products on the market without delay, plus reliable vendors for packaging components you may need

• The importance of offering ultra-high-priced options even if you think no one will buy them

• Joint venture how-to's!  Ways to convince someone who may not know you to promote your wares to their customer base 

• Secrets of getting no-cost, high-return media coverage for your products - my specialty for more than 15 years!  

• Not sure how to sell online or on paper?  The eight indispensable elements that establish credibility, address unspoken doubts or fears and persuade readers to buy

• The psychology of "raving fans" and the little gestures that turn them into ultraloyal customers and referral sources 

• What no one tells you about merchant credit card accounts and what you must know to avoid business-killing disasters

• Reluctant to "bother customers" by contacting them too often?  Tips on frequency of contacts and the dynamics of staying in customers' minds

• The nitty-gritty of shopping carts and order forms made so simple and easy to use that just about everyone who starts to order actually does 

• Why you may be investing much too little in getting and retaining customers, with examples of profitable information marketing math

• Hokey but effective vs. hokey and deadly:  the crucial differences when it comes to motivating prospects to place their order

• When and how to use pay-per-click advertising, print ads, articles and search engine optimization to attract customers

• If you've never sold to customers on other continents, what you need to know about overseas sales

• The power of payment terms!  Just make sure you don't do one thing that turns some customers sour on you

• Eleven ways to head off refund requests, so that you keep your well-earned revenue

• Whether it's low-priced or high-priced, what else needs to accompany the product delivery and why

• Seven specific examples of marketing funnels to help you understand what's necessary for maximizing revenue

• Ten simple techniques for traffic-building search engine optimization - all implementable with minimal technical expertise

• Three sample press releases and four sample lead-generating ads to use as models for generating interest in your information products

• And dozens of other details and strategies that help you become an information mogul!

With the Fast-Start Program, You Get a Roadmap to Follow, Support, Feedback, Answers and Encouragement

If you've ever tried to learn to speak a language, play a musical instrument or repair cars on your own, you know there's no substitute for pointers from a knowledgeable, supportive teacher.  Creating and selling information products is much the same.  An experienced instructor saves you from embarrassing and even dangerous blunders, cuts your learning time and confirms it when you're proceeding correctly.  

The Fast-Start Information Emperor Program includes not only step-by-step instruction, but also 24/7 access to questions and answers, discussion, advice and feedback not only from me but also from other entrepreneurs developing their information empires.  The instruction is set up in seven well-organized lessons so that you tackle first things first and details later.  You also get reference material and resources - in short, just about everything you need to get profitable products developed and up for sale more quickly than you would have imagined!

Here's how the program launches you as an Information Emperor:

1. Listen lesson by lesson to the CDs.  Each recorded lesson lasts about 90 minutes, ending with a specific homework assignment in which you apply the ideas and watch your information empire take shape.  The course manual contains a detailed outline of the lessons, so that you can follow along if you choose and use it as a reminder list each time you take your information empire to another level of development.  (Value of the 12 audio CDs: $495)
   
   

2. Feedback on homework assignments.  Each lesson ends with action steps that get you focused and moving forward on creating your information products and marketing them to a target audience.  Email me a write-up of your homework and I let you know whether you're off base or right on track, along with suggestions, comments and perspective.  Proceed at your own pace, since there's no time limit on this benefit.  (Value of the one-on-one feedback: $495)
   
   

3. Ask questions on the discussion board.  "Should I start with project A or project B?" "What do you think of this title?"  "What else can I add to my premium package?"  For two months (and renewable after that), you get prompt, helpful answers from me and other marketers on issues like these.  Because the password-protected discussion board is open 24 hours a day, 7 days a week, you'll be able to use the feedback to revise your thinking or forge ahead, progressing quickly and confidently.  (Private forum value: $138)

4. Refer to the supplementary materials for resources and further ideas.   The additional tools and manuals you receive offer additional guidance in developing creative product ideas, brainstorming, writing and promoting:
   

   • Profiting from Booklets & Special Reports (PDF) - Learn step by step how to create your first profitable product and sell it online and otherwise, value: $95
     

   • 101 Ways to Turn Content into Money (PDF) - Discover a zillion ways to serve your niche with clever, ever-multiplying products and services, sells for $95
     

   • Secrets of Mouthwatering Marketing Copy (PDF) - Understand the keys to successful offers, bullet points and testimonials that persuade strangers to press the "buy" button, worth $95
     

   • 73 Ways to Describe a Widget (PDF) - Know how to shine when it's time to write descriptive copy for print or online catalog, normally $29.95 (and if you already have any of the above four special reports, simply request other reports of mine of equivalent value)
     

   • EXCLUSIVE, AVAILABLE NOWHERE ELSE:  One-Year Marketing Plan (PDF) - A month-by-month framework of to-do's to make the launch of your information empire a roaring success - equivalent plans go for $95

   The PDF items come on a data CD, so that you can print them out for your convenience and also read the contents on your computer for the clickable links.
   

5. Receive one comprehensive critique of your product, marketing plan or sales copy - After you've absorbed and applied the ideas, tips and advice described above, you get assistance in kicking all the kinks out of your execution via a critique coupon you can use for my detailed suggestions on the wording, emphasis, design, strategy and more of one item, such as a product, plan or web page.  (Normally costs $249 or more)

All together, the 11+ hours of no-travel-necessary class sessions, supportive focus group, collective coaching, diamond-sharp private consulting and "keeper" resources ensure that you move as quickly as possible out of the realm of dreams into real-world revenue, loads of it!

And How Much for All That?

If you nervously added up all the monetary value described above, thinking that the program is going to cost you a full $1,786.95, relax!  Because I truly want you to succeed, I'm knocking more than 40% off the price, so that the Fast-Start Information Emperor Program costs you only $995.  

And best of all, your purchase comes with a firm money-back guarantee:  When you receive all the materials, look through them, begin listening, use your username and password to check out the private discussion board, and if you're not convinced it's your ticket to information marketing riches, return everything in resaleable condition for a prompt and cheerful refund.  The guarantee is valid for one year or until you submit your first homework assignment or use your critique coupon, whichever comes first.

Don't Need the Feedback and Critique?

If $995 is beyond your budget, or if you're a determined do-it-yourselfer, then consider our lower-priced option, the Self-Made Information Emperor program, which includes all the goodies described above, except for advice on the private discussion board, private feedback on your homework and the critique coupon.  You still get:

• 11+ hours of instruction in conceiving, building and promoting your information empire, delivered on 12 audio CDs, along with a course manual containing a detailed outline of all the sessions and numerous examples and resources ($495 value)

• Four of my most popular how-to reports (Profiting from Booklets & Special Reports, 101 Ways to Turn Content into Money, Secrets of Mouthwatering Marketing Copy and 73 Ways to Describe a Widget) plus an exclusive one-year, month-by-month marketing plan, all in PDF format ($410 value)

• Money-back guarantee:  If the whole package doesn't thrill you and help you launch your information empire quickly and easily, simply return all the materials within one year and receive a complete refund, except for the shipping cost

The program and supporting resources are organized so that you can still do the homework assignments by yourself and get your information empire up and running quickly and profitably.  With this package, while receiving a total value of $905, you pay more than 20% less - just $695.

Get Started Now!

Remember, the sooner you get going on building your information empire, the sooner you are cashing in on the opportunities you already have!  Remember too that as you grow your information empire larger and deeper, you'll have the audio CDs, reports and marketing plan included in the Launch Your Information Empire Program to refer to indefinitely for review and fresh inspiration again and again.

Please let me know if you have any questions!  And now, if you're ready to get the best information available on how to create a lucrative system of passive revenue, place your order for one of the two options:

Fast-Start Information Emperor, $995

Self-Made Information Emperor, $695

Our site uses secure-server technology that makes your purchase safe, and we accept Visa, Mastercard and American Express.  If you prefer to pay via check or money order, please send your payment to:  Creative Ways, PO Box 305, Goshen MA 01032.