NEW! A complete revision of my popular coaching program
Launch Your Information Empire With Step-by-Step Guidance

Completely revised and updated

Are you ready to leave behind the grind of earning revenue only when you are delivering services?  Whether you're an independent expert attracted by the idea of earning money while you're sailing in a tropical bay or you work for a company eager to profit from deeper offerings to your niche, this step-by-step coaching program propels you toward that goal.

There's no need to wait until you research all the strategies and how-to's, and no need to blunder around making avoidable - and expensive - mistakes.  With the Launch Your Information Empire Program, you figure out your best starting options for creating information products, understanding the quickest and most profitable plans of action as well as the pitfalls to avoid.  Months from now, you will have started creating new streams of income.

The Dream and the Reality

In the 1990s, my husband and I would sit in our living room opening bins full of envelopes, then stacking checks and money orders in one pile and dollar bills in another heap so high they'd begin to topple over.  These days it's not as much work to count the money, but it's just as much fun to tell each other how many orders came in while we were sleeping, enjoying the outdoors or traveling for weeks and months at a time.

I'm marketing expert Marcia Yudkin, and over the years, I've kept my eye on lots of people and companies building a system to bring in millions of this kind of income and watched others struggling to make it work.  Still others obliviously toil day after day to earn money from their talents without any inkling of a more satisfying, more flexible way.  

If you dream of creating passive income for yourself or your company, the Launch Your Information Empire Program dramatically cuts your mistakes, multiplies your payoff and most importantly, gets you up and running wisely in the direction of big profits.

Learn Winning Strategies and the Most Efficient Tactics

Are you making the most of your intellectual property, information assets and knowledge?  Probably not.  Are you turning ideas into products as quickly, efficiently and profitably as you could be?  Probably not.  Are you enabling people who are ravenous to learn to do so as deeply as they want to? Probably not.

Enroll in this multifaceted program and you will not have to learn how to create your information empire by failing!  Here's just a small portion of the hard-won wisdom that helps you get on track and stay on track:

• Seven proven business models for selling products, along with real-world examples and the advantages and disadvantages of each, so you can choose the model that's right for you... or mix and match for a feasible combination

• Best starting points for generating an empire from scratch or building on what you've already accomplished

• The best quick-start product formats (teleclasses?  printed anthologies?  tips?  live seminars?  - you'll find out which I most recommend!)  Also, why an abandoned or outdated project may be ripe for resurrection

 

"I started this program knowing that I ought to be selling things but without any plan for how to do it. Learning how to create a system that moves people from visiting my web site to purchasing high-end products was definitely worth what I paid. I loved listening to the recordings with my feet up and pencil in my lap. The handouts were complete, professional and generous -- with resources, research, a helpful marketing calendar and case studies. Everything I need to develop and sell information products was included. In fact, I've already completed my first tips booklet that I'm going to use as a lead-in to higher-end products. Thanks, Marcia!" - Lynn Gaertner-Johnston, Syntax Training, Seattle, WA

Like all the testimonials on this site, client comments on this page were provided without compensation, incentives or rewards.  

• Get an online store up and running within two weeks!  How to find and sell other people's products right away while you work on creating your own

• Eager to help your target market learn precisely what they need to know for success?  Discover the hidden pitfall in this urge that can lead to products no one wants

• The tricky business of perceived value:  16 factors that add value in the eyes of buyers, including reassurances about what might be the scariest item for you in that bunch

• Trends in infoproduct appeal: Discover what formats people want to buy now and whether or not certain popularities have peaked

• Fun ways of packaging services so people have multiple methods of buying expertise

• Product design:  The smart strategy that enables you to get just-created products on the market without delay, plus reliable vendors for supplies you may need

• Why your instincts about how to set prices may be disastrously off base, and how to find the pricing sweet spot of maximum profits

• Why the most experienced and accomplished information marketers do only a portion of their selling online and why some seemingly costly offline methods of marketing are actually a bargain

• Smartest ways to recruit an enthusiastic sales force who happily work for you on commission, along with others who promote what you sell for no financial payoff whatsoever

• Distinctions between cross-selling, upselling, preselling and reselling and why each plays a vital role in your system of generating profits

• The importance of offering ultra-high-priced options even if you think no one will buy them

• Joint venture how-to's!  Ways to convince someone who may not know you to promote your wares to their customer base 

• Secrets of getting no-cost, high-return media coverage for your products - my specialty for more than 20 years  

• Not sure how to sell online or on paper?  The eight indispensable elements that establish credibility, address unspoken doubts or fears and persuade readers to buy

• Reluctant to "bother customers" by contacting them too often?  Tips on frequency of contacts and the dynamics of staying in customers' minds

• Why you may be investing much too little in getting and retaining customers, with examples of profitable information marketing math

• The psychology of "raving fans" and the little gestures that turn them into ultra-loyal customers and referral sources 

• What no one tells you about merchant credit card accounts and what you must know to avoid business-killing disasters

• The nitty-gritty of shopping carts and order forms made so simple and easy to use that just about everyone who starts to order actually does 

• Foundational information marketing principles that have stood the test of time, as well as product development moguls worth watching because they have last and thrived

• Hokey but effective vs. hokey and deadly:  the crucial differences when it comes to motivating prospects to place their order

• When and how to use pay-per-click advertising, print ads and online content to attract customers

• The power of payment terms!  Just make sure you don't do one thing that turns some customers sour on you

• Eleven honest ways to head off refund requests, so that you keep your well-earned revenue

• Whether it's low-priced or high-priced, what else needs to accompany the product delivery and why

• Eight specific examples of marketing funnels to help you understand what's necessary for maximizing revenue

• Three sample press releases and four sample lead-generating ads to use as models for generating interest in your information products

• And dozens of other details and strategies that help you become an information mogul!

You Get Roadmaps to Follow, Encouragement, Feedback, Answers, Camaraderie - and Redirection Where Needed

If you've ever tried to learn to speak a language, play a musical instrument or repair cars on your own, you know there's no substitute for pointers from a knowledgeable, supportive teacher.  Creating and selling information products is much the same.  An experienced guide saves you from harmful blunders and dead ends, cuts your learning time and confirms it when you're proceeding correctly.  

While you have the option to work through the course completely on your own, I strongly recommend the "with coaching" arrangement, so you avoid pitfalls, make the most of your unique knowledge and circumstances and benefit from my strategic advice for your objectives.

You begin with eight well-organized lessons so you tackle first things first and details later.  Then one-on-one coaching takes you to the finish line of implementing at least the initial phase of your marketing funnel.  You get instant access to the course materials as soon as you finish signing up.

Here's how the program launches you as an Information Emperor:

1. Listen lesson by lesson to the audios.  Each recorded lesson lasts 40-80 minutes, ending with a specific homework assignment in which you apply the ideas and watch your information empire take shape.  A handout for each lesson contains a detailed outline of the content along with reference links and other resources.  What works best is listening while looking at the handout and taking notes on it.

2. Make the concepts yours in practical homework assignments.  Each lesson ends with an action step that get you focused and moving forward on creating your information products and marketing them to a target audience.  In the "with coaching" version of the program, you receive prompt and thorough feedback from me on each homework item, step by step.
   
   

3. Refer to the supplementary materials for resources and further ideas.  The bonus tools and manuals you receive offer additional guidance in developing creative product ideas, brainstorming, writing and promoting:

• Information Marketing: Your First PDF Report (PDF) - Follow the step-by-step process in this manual to get your first PDF report intelligently completed and ready for purchase on your site

• Information Marketing: Your First Audio Product (PDF) - If you'd rather sell your information in audio format, learn how to do that without advanced equipment or technical know-how

• Information Marketing: Your First Kindle Ebook (PDF) - Although not necessarily a big moneymaker, discover how to post ebooks on Amazon and similar worldwide marketplaces to attract new customers

• Advanced Guide to Information Marketing (PDF) - Discover more than 120 ways to serve your niche with clever, ever-multiplying products and services
  

• Bullets With Bite (PDF) - Understand how to write juicy bullet points that help persuade strangers to press the "buy" button
  

• EXCLUSIVE, AVAILABLE NOWHERE ELSE:  One-Year Marketing Plan (PDF) - A month-by-month framework of to-do's to make the launch of your information empire a roaring success

• Eight Client Consultations (Audios) - Listen to me talk eight different information product creators through their challenges, questions and confusions about product conceptualization, opt-in pieces, pricing, product descriptions and marketing strategy

4. Three one-on-one coaching sessions to ensure you make your empire a reality (for "with coaching" enrollees only).   Wherever in the process you need more intensive direction or suggestions, you can set up three private telephone coaching sessions with me for brainstorming, answers, to-do's and a reality check.

5. A comprehensive written critique of your product, marketing plan or sales copy (for "with coaching" enrollees only).  After you've completed the eight homework assignments, you get assistance in kicking all the kinks out of your execution via comprehensive feedback and detailed suggestions on the wording, emphasis, design, strategy and more of your product, plan or sales page, depending on what you feel you need help with most. 

6. Answers to remaining questions (for "with coaching" enrollees only).   Once you've used up your telephone coaching and received your critique, you can continue emailing me questions about your information empire, up to one full year from when you signed up.  This helps you to stay on track and deal with the unexpected.  I want you to be a raging success!
   

All together, the structured step-by-step lessons, diamond-sharp coaching (if you're in the "with coaching" program) and "keeper" resources ensure that you move as quickly as possible out of the realm of dreams into real-world revenue, loads of it!

And How Much for All That?

If you nervously estimated and tallied up the probable cost of this proven program, relax!  It's not $10,000, not $8,000 or even $5,000. 

To go through the Information Empire program on your own, it's $797.  To receive my step-by-step feedback and mentoring along with all the course materials, it's four monthly payments of $597 - or only $2197 if you prefer to pay the whole fee up front.

Both the self-study and the with-coaching programs come with a firm money-back guarantee:  Sign up and complete Lessons #1 and #2.  If you're not confident that my approach and the course material put you on the road to success, simply ask for and receive a complete refund.  This guarantee is valid as long as you have not gone beyond Lessons #1 and #2.

Get Started Now!

Remember, the sooner you get going on building your information empire, the sooner you are cashing in on the opportunities you already have!  Remember too that as you grow your information empire larger and deeper, you'll have the audio lessons, supplementary reports, marketing plan and handouts included in the Launch Your Information Empire Program to refer to indefinitely for review and fresh inspiration again and again.

Because of the intensive attention I provide to each mentoree, I reserve the right to close the "with coaching" program to new participants at any time.

Please let me know if you have any questions about whether or not this is right for you.  As explained above, the course without coaching, feedback or answers costs one payment of $797, while the "with coaching" version of the course costs four payments of $597. 

If you want to save $191 and pay $2197 up front for the "with coaching" course, simply sign up with your first $597 installment and then let me know you'd like to pay the rest.  I'll invoice you.

If you prefer to pay for the course by check, money order or bank wire, just let me know and we'll make those arrangements.

GO TO THE SIGNUP PAGE NOW.