Recommended Resources for
Publicity & Marketing
No one has paid
for a listing on this page.
Equally, none of the links are here because of "You recommend my site and I'll recommend yours" deals. Why? Because I believe in offering no-strings-attached, no-hidden-incentives value to Web site visitors. I have personally checked out every resource below and have listed only those that in my judgment are unequivocally worthy of your patronage.
Media Directories
Comprehensive List of
Press Release Distribution Services
Recommended Marketing
Resources
Internet Marketing
Discussion Lists and Forums
Outstanding Marketing
Newsletters
Media Directories
Business
Publications - Designed as a search
engine for business content, but also
reveals business publications worth
targeting for publicity
Columnist
Directory - Identify publicity
targets here! Links to more than
700 newspaper and web columnists
Computer/Internet Media Directory - Links for computer, e-commerce and Internet magazines
Ecola - Jump site for more than 8,400 newspapers and magazines and 1,100 TV stations
ERSys
- Dig down into this web site to find
local media for thousands of cities and
towns in the U.S.
FAIR
- Contact info for top TV news shows and
newspapers
Financial Media Directory - 200+ sites that report on the world of finance
Kidon Media-Link - Worldwide and multilingual directory for newspapers
and more
Magazine
Mastheads - Volunteer-run directory
of who's who on staff at hundreds of
magazines
Magazines
Directory - Good coverage of
African-American, Latino, Home/Garden,
Fitness/Health, Travel and some other
niches
MediaPost
- Free directory for 13,000 radio, TV
and cable stations, 8,000 publications
and more
Medical Media List - Links to medical, physician and health Web sites
Muckrack - Links to major media
websites that enable you to zero in on
contact information
New
England Press Association - New
England-based? Find newspaper
editors' email addresses here
New Pages Guide to Alternative Periodicals - Find little-known magazines ranging from Aboriginal Voices to Yoga International
Newslink - Find links here to thousands of newspapers, magazines, radio and TV stations worldwide
Our
Community - Australian media
contacts, by state/territory
PR Machine - If you're in high tech, this list of national and regional high-tech reporters and editors is a gold mine
Radio-Locator - Hunt for radio station web sites by zip code, city, state, call letters, format or country
State
by State Newspapers - Plain and
simple links to newspaper web sites by
state
Talk Radio Directory - List of radio stations in the U.S., Canada and a few other countries with the news/talk format
Trade Publications - Find hundreds of specialized industry publications here, from ABA Banking Journal to Wireless Week
USNPL
- State by state directory of
newspapers
World Wide Arts Resources - Jumping-off page for publications in the visual, literary and performing arts
Publicity Services, Free and For-Fee
24-7
Press Release - Invites free posting
of press releases, with extra visibility
for your news when you
"contribute" money
Automated Press Releases - Reasonable prices for industry-specific
email distribution of releases
BlackPR - Only
$150 to get your release to nearly 350 African-American magazines and newspapers
BlackPRWire
- Another service connecting you to
African-American media; more expensive
than BlackPR
Book
Press Releases - For books published
within the last year, reach reviewers,
radio, newspapers, magazines, web and
bookstore contacts
Business Wire - Efficient vehicle for distributing business-oriented news releases
Canada Newswire - Use this distribution service for news specific to Canada
Causewire
- Discounted press release distribution
service for news from nonprofit
organizations
Clip & Copy - Free clipping service with a scope of more than 300 publications
Contacts on Tap - More than 65,000 media contacts in this database, available for $395 a year
Corporate News - Perfect for high-volume publicists, this service offers one-price, unlimited distribution for 3, 6 or 12 months
CSRWire
- Got news about corporate social
responsibility? Membership is
$100/year
DPDirectory
- For software developers seeking
publicity
Easy
Media List - Reasonably priced lists
of contact information for many
specialized media categories, including
cities, states and topics
eReleases
- Service that delivers your releases to general and targeted media contacts by
email
EWorldWire
- Dozens of specialized distribution
options, including by city, state, region,
ethnicity; to college papers,
corporate newsletters; more
Full
Calendar - For only $19.95, get a
local event listed at a panoply of media
and "what's up" sites;
covers SF Bay, Atlanta, Boston, NYC,
more
Gift
List Media - If you produce a
product worthy of being featured as a
holiday gift, this service provides
media contacts for such coverage
Glinn Gay News Distribution Service - As the name implies, this service gets your message out to gay and lesbian publications and web sites
Global
Newswire - cost-effective
distributions to state or metro areas;
pricier distributions to industries like
banking, biotech, energy, more
Gordon's
Radio List - Reasonably priced list of more than 1,000 radio shows that interview authors and other guests
Help
a Reporter - Subscribe free here,
then receive daily emails from reporters
looking for specific kinds of
interviewees
HispanicPRWire - If you need to reach Hispanic media in the U.S., use this service
HotProductNews - Releasing a new product? Submit your press release about it here, free
Industry Pages - Post your press release free on any of 27 specialized portals, from AirlineIndustry.com to VideoIndustry.com
Internet News Bureau - Email news release distribution service for
web-related material
Keyword
Density Checker - Free tool that
helps you make sure you're including
keywords in the proper proportion in
your press releases
LatinoPR - For $125, reach nearly 450 Hispanic magazines and newspapers
LinkageXpress - Service that ethically and thoughtfully solicits links to your site, bringing traffic and increasing your ranking in search engines
LivePressWire - Segments media circuits by country (U.K., U.S., 14 European countries) as well as by topic; you pay the end of the month
M2 PressWIRE - Europe's largest international press release distribution network; charges a flat annual fee rather than per release
MarketWire - Excellent regional or national distribution, along with circuits for entertainment, energy, biotech or investment opinion
Market2Editors - Reasonably priced submissions to newspaper editors
Mass
Media Distribution - Local
distribution package lets you reach
media in a city, metro area or state for
$199
Media Mailing Lists - Purchase lists for many niche media markets, including New Age, African American, PBS and NPR stations, more
MedicalNewswire - This service gets your release to health care professionals
MyMediaInfo
- Subscription access to a database of
editorial calendars and/or a database of
media contacts
News4Media
- Network alerting you to reporter
queries in travels, sports, beauty,
entertainment, fashion, health,
technology, real estate, etc.
One-Line
Releases - Twitter-sized news
announcements to journalists for $50 and
up
Online Press Releases - Sells an inexpensive media database (updated quarterly) that you can use again and again to reach the media
Pressat
- For-fee distribution of your release
in the UK and Ireland
Pressbox - Post your media releases here for free (yes, FREE!)
Press Flash - Fax distribution of Internet-related stories
Press Release Network - Offers, among other options, distribution to the Top 100 Internet Publications for only $99
Press
World - Got computer-related or
software-related news? Then this service
is what you need
PR
Buzz - Unlimited press release
distribution about a single company for
a very appealing fee
PR Newswire - Like BusinessWire, but geared to distributing releases on general (not business) topics
PR Web -
A low-cost distribution site (previously
free but no longer)
Public
Insight Network - Sign up here at no
cost and you might become a source for a
public radio reporter
Quality
Press Releases - For $10, saves you
time by distributing your release to top
free press release sites.
Radio
Guest List - Free notification of
radio/TV shows and podcasts seeking talk
show guests like you
Radio
Show Prep Services - Got a timely
idea for radio chatter or a quick
interview? Let these services know
about it a few days in advance
Radio-TV Interview Report - Crack copywriters help you appeal to talk show producers
ReligionNews - A specialty press release distribution service for news on religion
ReporterConnection
- Free service that informs you of media
people needing specific sources for
their stories
RushPRNews
- Options for hitting up Google News
only, all daily or weekly newspapers,
Hispanic or African-American media or
Canadian newspapers
Seeking
Media - Get your news into local,
regional and national Australian media
Send2Press
- Discount distribution service with
regional and industry plans starting
from $109
SoftPressRelease
- Distribution service for
software-related news
Software Wire - Send your news through this site to software journalist and online portals
Submit Express - Low-cost reach to specialized publications and
web sites
Trade
Press PR - Get your release to
editors of magazines and sites about
industrial topics
Travel News Bureau -
Reach travel magazines, newspaper travel section editors and freelance travel journalists
for $250
USNPL
- Master jump site for free links to
newspapers and radio/TV stations in all
50 states
Travel
Publicity Leads - Gain access to
journalists, producers and authors looking
for travel-related stories for articles,
radio, TV and books
Webwire
- For only $19, your release gets
instant placement in Google News
World-Wire
- Get your environmental/sustainable
development press release to news media
outlets around the world
Zvents
- Free listing for your performance or
other event, or for a restaurant or
performance venue
Marketing Resources
5-Star
Lists - Recommended list broker if
you need to rent mailing lists or want
to make extra income from your own
ABC
Pictures - Wholesale source of
glossy lithographed photos appropriate
for media kits
Ad Archives - Useful links for researching ad slogans of the past
AdCracker - Terrific tutorials on the basics of creating ads
Affiliate Marketing Resources - Planning to set up an affiliate program for your site? Consult these resources first
All About Public Relations - Top-notch, useful articles about all aspects of PR
Article
Directories - Frequently updated
directory of general and topical article
banks to which you can submit articles
to increase your traffic
Artist
Statements - Want to or have to put
what's behind your artistic work into
words? Ariane Goodwin offers
perspective and tools on this
ClickZ Network - Hundreds of articles by distinguished online marketing and advertising practitioners
Contact
Any Celebrity - Hoping to snag a
celebrity spokesperson or to get a book
blurb from a famous person? This
site provides their addresses
Create
Your Own Newswire - Details on how
to get your site's articles or press
releases to show up in Google News
Customer
Lifetime Value Calculator -
Developed by Harvard Business School, a
cool plug-in-your-numbers tool
Do
the Right Thing - The Direct
Marketing Association's guide to ethics
in marketing and advertising
Emergence of Advertising in America - Priceless collection of mostly nineteenth-century ads using many of today's marketing techniques
Federal Trade Commission - Learn here what's legally acceptable in advertising from their highly readable reports
Gary Halbert Letter - If you want to make a fortune through direct mail, read everything at this Web site (warning: it contains strong language)
Google Information for Webmasters - Straight from Google's own mouth, how to get your site ranked well on the top search engine
Health
Claims - Excellent article on what
you can and cannot legally say about the
health effects of foods and supplements
Industry
Benchmarks - Research an industry's
average sales and size; compare
your business to the average and to top
performers
Industry Portals - Trying to reach the aerospace, boating, grocery, photonics, wire industry or others? Start here
Industry
Research Resources - Jump page for
trends and business valuation data on
more than 400 specific industries
Internetmarketinginfo.com - More than 800 links to Internet marketing services, tools and information
Internet PR Guide - Useful articles on getting media coverage online
Investor
Pitch Guide - Are you marketing to
investors? This three-part article
describes what they want you to tell
them and how
Link Popularity - Find out not only who's linking to you but also who's linking to competitors
Mailing
List Directory - At no cost or
obligation, identify mailing lists to
which you can market your products or
services
Marketing
Codes of Ethics - Links to codes of
ethics of the Better Business Bureau,
American Marketing Association and
others
Marketing
Law - Easy-to-understand summary of
U.S. laws that apply to bloggers and
others who communicate and sell online
MarketingProfs.com - Sophisticated yet accessible tutorials on everything from uncovering motivations to creating word of mouth
MarketingTerms.com - If you're puzzled by newly coined marketing terms like "mousetrapping" or "disintermediation," find definitions here
NewsLibrary - Track your own or a competitor's mentions in newspapers through this service
Nichebot
- Free tool for researching which
keywords and phrases will bring you
search engine traffic
Nonprofit
Case Studies - Excellent examples of
publicity/social media campaigns for five causes
Nonprofit
Communications Toolkit - Detailed
"how-to" guidance on
communicating your cause to the media,
supporters and the public
Office Links - Marketing tools and guidance specifically geared for small businesses
One-Minute Newsletters
- Tips for marketing via postcards
Postcard
Builder - Create and send out postcards from
anywhere to anywhere, on any schedule,
in any volume,
automatically
Public Relations Hall of Fame - An entertaining look at some famous PR campaigns from the past
Researching an Industry - Step-by-step, comprehensive tutorial on how to bone up on a specific industry
Sales
& Marketing Glossary - Baffled
by a term of marketing jargon?
Chances are, you'll find its definition
here
Sample Campaigns & Documents - Sample publicity materials from online publicity pioneer Steve O'Keefe
SEO
Beginner's Guide - Clear,
comprehensive introduction to making
your site more likely to come up high in
search engines
Spice
Up Statistics - Site that helps you
find vivid comparisons for dry data
points
Stanford Guidelines for Web Credibility - Want people to believe your company really exists and you deliver on promises? 10 guidelines here
Talk Radio - A wealth of talk radio resources, including links to stations, shows, hosts and history
Trendwatching
- Entertaining commentary on worldwide
marketing trends
The Ultimate Marketing Communications Directory - Marketing resources in 70+ categories, from Account Planning to Word of Mouth
W3
Data - Create or update mailing
lists for your marketing, or find out
who's already on your list to find more
people or businesses like them
We-We Calculator - Find out how well your marketing copy focuses on the customer rather than on you
Web Rings - Gateway/directory for hundreds of thousands of topical circles of links; web rings are one form of free Internet marketing
White
Paper FAQ - Answers top questions
about cost, purpose, format and audience
of white papers
Wilson Web - Extremely well-organized directory of thousands of articles on every imaginable aspect of Internet marketing
Internet Marketing Discussion Lists and Forums
Interested in interacting with others who have an avid interest in online marketing? Here are several discussion
lists and forums, each with a distinctive focus and
tone. Subscribers to a discussion list receive the comments, questions and replies of other subscribers by
email; a moderator screens contributions to ensure relevance. With Web-based forums you must visit repeatedly to follow discussions.
Ad/Marketing - Discussion with experienced marketers of strategic and practical questions about online marketing
Copywriting
Board -
Interact with top-notch web copywriters
and eager learners
LED
Digest - Relatively sophisticated
and well-informed discussions of
ecommerce and Internet marketing issues
Tony
Blake Board - Great place to get a
quick answer to an Internet marketing
question from someone who's done it
White
Paper Source Forum - Gotta write a
white paper and need answers from others
who know this medium? Go here
Free
Marketing Newsletters
The Marketing Minute - I'd be remiss in not recommending my own acclaimed free weekly newsletter,
always a one-minute read
Marketing Sherpa - Six high-powered, always-interesting newsletters for marketers
Publicity
Hound
- Joan Stewart provides weekly insights
into gaining media attention
Successful
Self Employment - Andrea Conway's
valuable insights on the spiritual side
of attracting business
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