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Your Guide to the Adventure of
Marketing
When it comes
to getting the word out, you
need a guide who knows how to
zip around obstacles and who
understands the fear,
uncertainty and stakes
involved.
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Marcia Yudkin
has been exploring the wilds of
self-promotion for 40
years - or nearly all her life,
if you count her appearance on
TV at the age of 7, reading
poems she had
written.
She has an
unparalleled ability to find the
words for a message that makes
even the cackling birds stop and
listen. With clients, she
quickly uncovers the strengths,
talents, angles and offerings
that attract customers willing
to pay and that transform
floundering into creative moves
and confidence.
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Marcia
Yudkin
Hiding Out in Hawaii |
In 1981, she quit
academic life the same week her first
published article appeared in the Sunday
New York Times, describing her
experiences as a faculty member who
looked like (and was tempted to act
like) a student. During the next
few years, her bylines in national
magazines on journalistic and opinion
pieces began piling up.
In the mid-1980s, the
University of Massachusetts sent her to
the Foreign Languages Press in Beijing
for a year on an exchange program.
China was just opening up to the West at
that time, and while her position as a
writer and editor opened doors to her
around the country, she experienced her
workplace as a labyrinth of secrets and
endured a winter without fresh
vegetables. (And yes, she learned
to speak Mandarin!)
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Around the time she
published her first book, on freelance
writing, with Harper and Row in 1988,
she began discovering the fun of public
speaking, mentoring and helping clients
to find their best promotional path.
As her list of
published books lengthened, she
pioneered the first author web site for
Penguin USA in 1995, established one of
the longest- running, weekly marketing
newsletters, her Marketing Minute,
in 1998, and became the
most-often-featured commentator on WBUR,
a Boston public radio station, from 1999
to 2001.
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In 2007, she
began retooling her business so
she would have more time for
swimming, reading and adventure travel. Marcia
now lives in the woods of
Western Massachusetts eight
months of the year and the rest
of the time on Maui.
Her clients
range from grizzled
entrepreneurs to nervous newly
self-employed professionals,
from software publishers and
ecommerce startups to media
companies, associations and
independent educational
programs.
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Learning
to Be One
With the Water |
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"There
are few genuine thought leaders
in copywriting. Marcia Yudkin is
one of them. She is also
refreshingly unpretentious."
- Steve Slaunwhite, Author, Start
& Run a Copywriting
Business, Co-Author, The
Wealthy Freelancer |
Marcia's 17 books (in the collections of more
than 3,000 libraries worldwide) include 6 Steps to Free Publicity, Persuading
People to Buy, Web Site Marketing Makeover,
Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.
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Her articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years, she served as an official
reviewer for the Webby Awards and
has helped judge the Inc. Magazine Small Business Web Awards. |
She has been featured in Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world
and four times in the Sunday Boston
Globe, as well as on National Public
Radio.
"Marcia
Yudkin is a marketer whose
intelligence, critical reasoning
skills and creativity set her
apart from the crowd."
- Peter Schaible, Director,
Subscription Website Publishers
Association (SWEPA) |
Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities, and has taught writing at Boston University, Babson College, the New England School of Law and Holyoke Community College.
To learn more:
Receive Introvert UpThink in your inbox
Learn from Marcia's on-demand online
courses
Read Marcia's
past and recent general-interest essays
To get in touch:
| Marcia Yudkin, Ph.D., President |
| Creative Ways |
| P.O. Box 305 |
| Goshen, MA 01032 |
| Phone: |
1-413-563-4134 |
| E-mail: |
marcia@yudkin.com |
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