Obtain Priceless Media Coverage,
Paying Next to Nothing
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"6 Steps to Free Publicity is loaded with new ways of looking at publicity and helpful to anyone trying to get ink and air time for themselves or clients. I find it especially helpful for me - making the transition from traditional PR with a high-profile, high-tech company to promoting first-time authors. Her book has given me new skills and a comfort level for using them." - Claudia Gere, Gere Publishing
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Learn how to promote yourself, your business or your cause with the updated edition of this classic guide to getting media coverage.
Filled with inspiring examples and detailed how-to, 6 Steps to Free Publicity goes far beyond traditional news release strategies to a cornucopia of methods for making your mark in your specialized field or for the general public.
This 287-page paperback book, currently
in its third edition, costs just $15.99.
Buy the paperback
Buy the Kindle version
Buy the Nook version |
In
2014, the book 6
Steps to Free Publicity celebrated
20 years in print. |
Like all the
testimonials on this site, the reader
comments on this page were provided
without compensation, incentives or
rewards.
The typical result
of pursuing publicity is that you do get
some. Note, however, that how
much publicity you receive depends
on timing and luck as well as how well
you follow publicity-seeking guidelines.
Table of Contents
Introduction to the
Third Edition
I. Getting Started With Publicity
1. Riches... Credibility... Prestige... Opportunity - What Publicity Can Do For You
2. Thinking Like a Publicity Hound
3. The Comfort Factor: Exposure Without Feeling Exposed
"One
of my favorite publicity books of all
time." - Joan Stewart,
PublicityHound.com
II. Writing to Get Publicity
4. 6 Steps to Free Publicity: Creating and Distributing a News Release
5. Supporting the Story With a Media Kit or Online Media Room
6. Letters That Pitch for You, Rattle the Public or Roll Out Your Message
7. Tip Sheets That Keep You in People's Minds and Files
8. Painlessly Publishing Articles Yourself
9. Advertorials That Don't Cost You a Cent
III. Speaking and Acting for Publicity
10. Staging Magnet Events
11. Speaking, for Fee or Free
12. Hitting the Airwaves, on the Radio, TV or the Web
13. Schmoozing That Puts You in the Public Eye
"Using
the information in your book, I got
a call from Vermont Woman, the local
women's newspaper. In response
to my press release, they want to
write me up in their Entrepreneurial
Woman column for their February
(Valentine's) issue. Wa-hoo!"
- Jennifer Michelle, President, A
Little Lingerie Company, LLC
IV. Polishing Your Publicity Skills
14. Cooperating With Reporters
15. Performing on Radio and TV Like a Pro
16. Pitching Over the Phone
17. 10 Pitfalls in Publicity Writing and How to Avoid Them
18. 77 Ways to Get Unstuck When Trying to Write
19. Getting Sizzling, Forceful Testimonials
20. How to Concoct Creative Angles, Images and Exploits
21. Becoming Findable Through Search Engines
22. Making Time to Publicize
"I
refer to 6 Steps to Free Publicity
all the time. I have about
half the pages dog-eared. It's
smart, scrappy, and it really
works!" - Steve O'Keefe,
author, Complete Guide to
Internet Publicity and adjunct
professor, Tulane University
V. Keeping the Publicity Momentum Going
23. Capitalizing and Building on Your Free Publicity
24. Resources for Your Publicity Campaign
Index
"Whether you have your own business or consulting practice, belong to a civic group or professional association, have administrative
responsibility for a department in a corporation, or want to promote yourself, your profession, a special program, project, or event, this book is a must read. I have been recommending it for 8 years and will continue to do so." - Donna Cardillo, Cardillo & Associates
Buy the paperback
Buy the Kindle version
Buy the Nook version
Photo credit:
"Toasting
Champagne" by Waldo Jaquith under
CC
BY-SA license
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